Under the direct supervision of the Supervisor, App Loyalty Marketing, the Digital Loyalty Analyst will provide insights and report on findings via data visualizations and stories derived from various sources related to Yaamava’ App Loyalty Marketplace. By exploring the Marketplace economy, promotions and offers results, and potential and existing customers, the App Loyalty Marketing Analyst will help to foster a data driven environment through the creation of models and analysis that drive App Marketplace revenue, profit, and engagement. This position is a key position on the Mobile & E-Commerce team that will work collaboratively with the App Marketplace Specialist and App Marketing and Messaging Specialist to ensure all App Marketplace initiatives are executed strategically, while producing positive ROI
1. Analyze and interpret complex App Marketplace and campaign data sets using software like Microsoft Excel/Visual Basic for Applications, Power Business Intelligence, or Statistical Analysis System, Enterprise Guide. Reports will be presented to App Loyalty team and leadership to drive strategic decisions.
2. Proactively bring forth new analytical approaches, tests, solutions, and actionable insights to Leadership and App Loyalty Specialists. Ideas will help optimize Marketplace ROI and performance.
3. Create, actively monitor, and maintain App Marketplace and Messaging dashboards. Dashboards will monitor player engagement and segments, economy, promotions and offers, products and prizes, messaging, and other important KPIs.
4. Actively assist with the evaluation of various promotions, offers, economy optimizations, and other engagement tactics. Evaluations will be presented to App Loyalty Team and leadership to ensure positive ROI.
5. Stay up-to-date with the latest industry trends, tools, and techniques in data analysis. The Digital Analyst will attend in-person and virtual SAS and Power BI trainings, collaborating with other department analysts, scheduling vendor meetings, conducting primary and secondary research, and attending conferences.
6. Performs other duties as assigned to support the efficient operation of the department.
Bachelor’s Degree in Computer Science, Economics, Marketing, Finance, Mathematics, or related field required.
Minimum (2) years of experience with SAS and/or SQL, building reporting dashboards via Tableau, Power BI, or other data visualization software, or analyzing large datasets required.
Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above Advanced proficiency in Microsoft Excel and Word.
Experience working with relational databases is required.
Experience in programming/scripting.
Familiarity with marketing methodologies and systems such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.
Employee must have experience demonstrating the utmost discretion and confidentiality as they will have access to confidential information including, but not limited to: customer contact information, customer financial data, and organizational financial data.
Excellent communication skills, both written and verbal.
Ability to mentor coordinators and administrative staff.
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations, including the development of financial statistical models and forecasts.
Ability to define problems, collect data, establish facts, and draw valid conclusions with minimal direction. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, financial reports, and legal documents.
At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
San Manuel will make reasonable accommodations in compliance with applicable law.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
The San Manuel Band of Mission Indians is a federally-recognized Indian tribe located on the San Manuel Indian Reservation near Highland, California. San Manuel exercises its inherent sovereign right of self-governance and provides essential services for its citizens by building infrastructure, maintaining civil services, and promoting social, economic, and cultural development.
The Serrano people of San Manuel have called this area home since time immemorial and are committed to remaining a productive partner in the San Bernardino region. The Reservation, once only 640 acres, is now over 1,100 acres in size.
The call of Yawa’ – to act upon one’s beliefs – inspires the Tribe to give back to the areas they call home and support organizations working to create a better tomorrow in the Inland Empire and Indian Country.
Our support is directed to organizations providing services in San Bernardino and Riverside counties, including:
The Tribe also operates Yaamava' Resort & Casino at San Manuel (formerly known as San Manuel Casino®), the Palms Casino Resort, as well as other enterprises.
We value our employees and offer a comprehensive Benefits Program
Our team members enjoy a competitive base salary, an annual discretionary performance bonus, and an annual merit increase as part of our total rewards package. Additionally, San Manuel supports team members' financial health through 401(k) retirement savings plans that offer a 2% core discretionary contribution and matching, and a host of other services - from discounts to tuition assistance.