Director of Sales and Marketing

Description

The scenically beautiful Evergreen Lakeside Resort and Conference Center at Stone Mountain Georgia, is seeking an experienced full-service hotel Director of Sales and Marketing to lead the sales efforts for this dynamic and highly successful property. We are seeking a leader with full-service/resort experience to lead the teams and efforts at this amazing property. Crescent Hotels and Resorts is proud to offer very robust compensation and benefits packages along with a career with growth and satisfaction.

Job Description:

• Collaborate with fellow revenue responsible team members to lead divergent strategic tactics that drive profitable results.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Recognize areas of opportunity and make reasonable recommendations to improve potential from various markets.
• Direct and participate in the in-person and virtual solicitation efforts through innovative and effective communication.
• Oversee rate, date and space commitments for group room sales within the hotel.
• Lead all resort marketing efforts.
• Build strong partnerships within property as well as clients and community.
• When appropriate rebuild sales team interviewing, hiring, training, and instilling Crescent sales culture throughout team and property.
• Hold team members accountable, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes.
• Develop and conduct persuasive in person and virtual sales presentations to prospective clients.
• Internally promote Crescent programs and standards.
• Represent property, meet with and entertain clients some of which will require travel.
• Communicate both verbally and in writing to provide clear direction to the staff.
• Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled Sales Department and related meetings.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)