Complex Director of Marketing

The Complex Director of Marketing is responsible for the strategic leadership, development, and execution of all marketing efforts for The Barnett and Maison Métier—two distinct properties featuring a collection of food & beverage outlets and a live music venue. This role blends creativity with analytical insight, overseeing brand positioning, guest experience programming, digital strategy, and content creation, while ensuring cohesive communication across all platforms and partnerships.

The Complex Director of Marketing will lead internal initiatives and collaborate with cross-functional teams, external agencies, and the hotels’ respective brands to drive visibility, build community connections, and generate revenue. This position also includes direct management of a marketing team member, as well as close collaboration with the Complex Director of Sales & Marketing and the Corporate Director of Marketing to support strategic planning and execution

MINIMUM REQUIREMENTS

Education

• Bachelor’s Degree or equivalent industry experience
• Minimum of 5 years of progressive marketing experience in hospitality, lifestyle, entertainment, or F&B industries
• Experience working with lifestyle and/or luxury hotel brands is highly preferred

Skills and Knowledge 

The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation.

• Must be able to read, write, and communicate fluently in English
• Excellent verbal and written communication skills, with a strong emphasis on brand storytelling and maintaining a consistent brand voice
• Exceptional project management, organizational, and time management abilities, with a proven track record of executing multiple campaigns and initiatives simultaneously
• Highly detail-oriented with a focus on accuracy, efficiency, and follow-through
• Demonstrated experience collaborating cross-functionally with internal departments (Sales, F&B, Revenue, Operations) and managing external agency/vendor relationships
• Proficiency in Microsoft Office Suite, Canva Pro, Adobe Creative Suite (particularly Adobe Pro), Mailchimp, and CRM systems
• Strong analytical skills with the ability to interpret data, evaluate campaign performance, and adapt strategies accordingly
• Skilled in developing and presenting annual marketing plans, campaign recaps, and quarterly ownership presentations
• Experience leading, mentoring, and developing a direct report or junior team member
• Deep understanding of digital marketing, social media strategy, email marketing, and content planning
• Strong grasp of public relations practices, including working with agencies, coordinating media visits, and influencer engagement
• Experience in developing and executing marketing strategies for F&B outlets, including promotions, menu launches, and seasonal campaigns
• Familiarity with live music venue operations, including artist booking, talent management, handling artist riders, and promoting live events
• Knowledge of Hyatt brand standards, marketing tools, and brand-aligned messaging practices (preferred but not required)
• Comfortable working in a fast-paced, hospitality-driven environment with changing priorities and tight deadlines
• Passion for hospitality, lifestyle branding, local culture, live music, and community engagement

• Define and lead the overarching marketing strategy and brand vision for both properties and their associated outlets, ensuring brand alignment across a luxury and lifestyle audience.
• Develop and execute integrated, property-specific marketing plans to increase brand awareness, guest engagement, and overall revenue performance.
• Oversee the digital footprint of both hotels, including website content, social media platforms, email marketing, and third-party listings.
• Build and maintain a robust content calendar in alignment with seasonal promotions, cultural moments, hotel programming, and brand messaging.
• Conceptualize and lead the execution of on-property programming and seasonal activations that enhance the guest experience and reflect each brand’s unique identity.
• Identify, negotiate, and cultivate strategic brand and community partnerships that extend brand reach and enhance positioning.
• Lead marketing support for each hotel’s food and beverage outlets and live music venue, including menu launches, special events, promotions, and guest programming.
• Manage all aspects of live music and entertainment programming—from sourcing and contracting talent to handling artist riders, scheduling, and aligning talent with brand tone and operational goals.
• Collaborate with sales and revenue management teams to ideate and launch promotional offers, room packages, and dynamic rate-driven campaigns that support business goals.
• Represent the hotel’s marketing voice during brand and agency calls to ensure that property-level initiatives are integrated into broader strategic plans.
• Foster strong local and regional relationships with media outlets, tourism authorities, influencers, and community partners to support ongoing PR and visibility efforts.
• Work alongside the PR agency to coordinate influencer visits, media stays, press coverage, and storytelling initiatives that elevate brand positioning.
• Organize and manage all logistics related to VIP, influencer, and media visits, including reservations, amenities, itineraries, and on-property coordination.
• Mentor, support, and oversee a marketing team member, offering guidance, accountability, and career development.
• Maintain a comprehensive marketing calendar covering all programming, campaigns, events, content deadlines, and reporting cycles.
• Coordinate and support creative production needs such as photography, video shoots, and asset curation.
• Develop, manage, and track the annual marketing budget, ensuring thoughtful allocation of resources and return on investment.
• Prepare and deliver monthly and quarterly performance recaps and marketing presentations for leadership, ownership, and brand partners.
• Actively participate in internal meetings with marketing, sales, revenue, and operations teams to ensure alignment and information-sharing across departments.
• Adjust availability and work schedule to accommodate time-sensitive programming, activations, and business needs—including evenings, weekends, and holidays as required.
• Perform additional duties as assigned by leadership to support the hotels’ evolving needs.