Director of Sales Optimization

Description

About Bally’s Corporation

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role

The Director of Sales Optimization plays a critical role in driving the sales strategy and operational excellence within the organization. This position focuses on improving sales processes, implementing best practices, and leveraging data analytics to optimize sales performance and achieve business objectives.

Responsibilities

• Develop and execute comprehensive sales strategies to drive revenue growth and market expansion in line with company objectives.
• Assist in the future development of convention and meeting space planning and design.
• Lead and mentor a high-performing indirect sales team on both Convention groups and Leisure sales.
• Identify emerging market trends, consumer behaviors, and competitive threats to inform strategic decision-making and maintain a competitive edge.
• Cultivate and nurture strategic partnerships with key stakeholders and travel partners (At the level of consortiums, travel partners associations, but also Travel advisors, host agencies, Meeting planners and incentive houses) including travel agencies, tour operators, hotel chains, airlines, and other industry players.
• Empower the development and implementation of innovative sales initiatives, promotional campaigns, and pricing strategies to maximize profitability.
• Analyzes sales data, performance metrics, and market insights to assess progress, identify areas for improvement, and optimize sales effectiveness.
• Participate in budgeting and forecasting business, according to the company calendar and processes.
• Collaborate closely with cross-functional teams including marketing, development, HR, and operations/ products to ensure alignment and integration of sales strategies.
• Establish and maintain strong relationships with existing clients while actively pursuing new business opportunities to expand the customer base Represent the company at industry events, trade shows, and conferences to enhance brand visibility and network with potential partners and clients.
• Drive a culture of continuous improvement, fostering innovation, and implementing best practices to enhance sales processes and customer satisfaction.

Qualifications

• Bachelor's degree (B. A.) from four-year College or university; or ten years related experience and/or training; or equivalent combination of education and experience.

• Minimum of ten years’ experience in management and Sales. Knowledge of tour bus operations with emphasis on building business is preferred.

• Must be proficient in Microsoft applications (Excel, Access, and Word) and in hotel software.

• Ability to read and comprehend simple instructions, short correspondence, and memos.

• Ability to write simple correspondence.

• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization

Target Salary Range

• $150,000- $175,000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

Proficient in Microsoft applications (Excel, Access, and Word) and in hotel software.