Description
The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
What will I be doing?
We are seeking an energetic and skilled Designer to be part of our talented in-house creative team. Hilton Global Creative & Design is part of the Global Enterprise Marketing function within Global Marketing and Loyalty. Hilton Global Creative & Design partners with cross-functional teams across the organization to build marketing platforms and consumer campaigns to drive consumer awareness, engagement, preference and loyalty with Hilton and our 24 brands. As a Designer you will conceptualize, design and execute creative solutions that consistently and clearly communicate the Hilton portfolio brand identity, positioning and messaging through all brand areas (including print, web, social media, events, B2B and B2C marketing collateral, internal marketing, etc.), and effectively communicate the strategic intent for each tactic.
The ideal candidate will have a wide range of design capabilities and experience, be comfortable leading projects, a solid background in visual communications, print, digital, social, branding and typography.
More specifically, you will:
As a contractor in this role, you will be responsible for:
Fulfil the role of designer across various verticals of work: Enterprise, Campaign, CoBrand, Brand, Social, Honors, Destination & Partnerships.
Steady hand for Director of Operations, Global Creative Director and Regional leads to lean into when creative elements are required across international markets.
Responsible for working alongside regional agencies and regional stakeholders to understand market nuances/requirements whilst pushing forward design considerations that offer global continuity.
Proactively understanding and gaining knowledge of our brands, target audiences and competitor activities.
- Adhere to Hilton’s brand identity standards and guidelines, while helping to inform the evolution and extension of the visual identity.
Execute creative ideas and concepts, in partnership with the Creative Directors, Art Directors and design/production teams assigned to creative projects.
- Responsible for graphic design, seeing all projects through from concept, design, production, completion and delivery.
Develop compelling creative solutions across omni-channel touchpoints with a customer-first lens.
Evolve, revise or redevelop advertisements or campaigns in response to feedback from the Creative Directors, Art Director or internal stakeholders.
- Assist the team with day-to-day production requests, including image selection and reformatting creative for various channels.
- Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities. Work closely with Sr. Manager Operations to keep all projects on track.
- Present design work at various stages to stakeholders for review and final approval.
- Collaborate with the Loyalty, Enterprise and Brand marketing teams along with other members of Hilton Global Creative & Design to understand business objectives, marketing objectives and creative needs to support a variety of direct response marketing campaigns. Liaise with internal stakeholders to interpret creative briefs.
Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.
Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns
Stay current on industry trends, particularly in the digital and social space; share ideas and recommendations for innovating design approaches
Requirements
What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:
Ability to work on multiple campaigns for various internal brand clients at once, often in a dynamic, fast-paced environment with tight deadlines
Strong presentation and communication skills with the ability to inspire and sell creative rationale to senior management, internal stakeholders and cross functional teams
Staying up-to-date with popular culture and trends
Self-motivation, flexibility, stamina and the ability to adapt
Confidence, enthusiasm and determination
Accuracy and attention to detail
Resilience with ability to accept criticism of your work
Market awareness with the ability to understand the target audiences
Collaboration, with ability to work in partnership with stakeholders across multiple functions
Ability to form strong working relationships quickly
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
- Strong portfolio showing a range of experience, concepts, and visual styles.
- Ability to lead projects
- Minimum of 3 years relative Design experience, preferably in a design firm, advertising or in-house creative department
- Experience working with a marketing department, understanding of business objectives and ability to find creative solutions to help achieve objectives
- Knowledge of design fundamentals, & messaging hierarchy
- Experience working on direct response materials and designing for a range of marketing channels including email, banner ads, social, landing pages, print collateral
- Ability to develop/present/pitch creative ideas
- Strong working knowledge of Adobe Suite.
- Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs
- Must be able to manage multiple projects simultaneously under the pressure of deadlines.
- Strong communication skills with ability to work in a team environment; responsive and proactive.
- Strong creative, organizational problem solving
- Experience developing rich media and other forms of online advertising
- Must be able to apply style guides creatively while upholding brand identity
- Have a strong interest in social and cultural trends and emerging digital technologies
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Strong attention to detail. Self-starter. A positive attitude and a collaborative personality.
It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
Animation, HTML 5 banner development and/or Video production experience is a plus.
- Excellent interpersonal and communication skills.
Have an interest in popular culture, new trends and styles
Experience working at a creative agency
Experience in hospitality or consumer brands
What is it like working with Hilton?
Hilton is the world’s leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every single day. And, our amazing Team Members are at the heart of it all!
Publicado 11 De Diciembre De 2024