eCommerce Marketing Manager

Opportunity: eCommerce Marketing Manager

The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions.

Essential Functions

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
• Digital asset (photography, 3D tours and video) management.
• Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
• Direct, support, deploy, and measure monthly email marketing deployments.
• Facilitate and align all hotel branding with current branding guidelines and initiatives.
• Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
• Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
• Provide eCommerce and digital marketing communication, education, and training.
• Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Position Requirements

• 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
• Experience with Hilton marketing programs and systems a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing tactics and strategy.
• Familiarity with design software preferred.
• Content management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.

What We Believe

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