Senior Manager, Paid Search

Description

***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Analyst, Programmatic Media you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Media team reporting to the Director of Paid Media Acquisition, you will create strategic initiatives, optimizations and management of Hilton’s Paid Search program which supports 20 brands under the Hilton business.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Create, manage, and lead strategic Paid Search plans alongside the agency to increase customer acquisition maximizing conversions while maintaining efficiencies for the Always-On campaign.
• Work with the agencies to maintain paid search success across multiple ad platforms such as Google, Bing, and Yelp to increase high-quality traffic while meeting Return on Investment targets
• Communicate performance and story-tell strategic decisions to both media and non-media audiences
• Manage internal search team members to implement and traffic media plans
• Manage and hold agencies accountable to allocate budget across campaigns and maximize paid search performance.
• Benchmark and monitor performance against important KPIs, MMM, and last-click while providing actionable insights to enhance the overall paid search strategy.
• Manage the media learning agenda to enhance and grow the paid search strategy
• Help prepare regular MMM reporting on campaign performance, highlighting important metrics and insights.
• Stay up-to-date on industry trends and best practices, implementing new features and tactics to improve campaign effectiveness.

How you will collaborate with others:

• Work with Strategy and Planning on budget strategies and reporting communication
• Work with the agency on new strategies, tactics, and concepts to support the broader marketing strategies and commercial priorities

What projects you will take ownership of: 

• Manage commercial priority campaigns such as co-brand, regional priorities, and others.
• Create the media learning agenda to enhance and grow the paid search strategy

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Seven (7) years of professional experience
• Five (5) years of experience in Paid Search with an understanding of Paid Search strategies
• Proven track record supporting enterprise or large-scale media spending.
• Experience with the Google and Bing Suite of products (SA360, Google Ads, Bing Ads,CM)
• In-depth knowledge of Adobe Analytics, Google Analytics, or similar.
• Work a hybrid office schedule based in Dallas, TX, or McLean, VA
• Travel up to 20% of the time

It would be useful if you have:

• Agency experience
• Advanced technical skills in Excel and PowerPoint.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.