Global Creative Director

Description

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Global Creative Director, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global Marketing team reporting to the VP, Global Creative Director, you will work on projects including enabling new ways of working, building a more creative operation, and supporting the creation of inspiring, distinctive, and personalized marketing content for our Enterprise and trading brands.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Encouraging and elevating the team and the work around you; building the best possible creative environment and leading by example.
• Proactively understanding and gaining knowledge of our business, brands, target audiences, and competitor activities.
• Supporting the rollout of our global marketing platform ‘For the Stay,’ partnering with external agencies, independent contractors, and internal stakeholders to align positioning efforts.
• Interacting with business partners and partners in various capacities, facilitating effective decision-making.
• Give and receive feedback internally and outside the design team; provide critiques respectfully and productively.
• Conceptualizing with the team, providing feedback, guiding, or informing creative strategy. Cultivating learning new tips, tricks, shortcuts, design tools, etc.
• Collaborating with partner teams and other members of the internal creative studio to understand business goals, marketing objectives, and creative needs to support various marketing campaigns and projects.
• Adhering to Hilton’s brand identity and accessibility standards and guidelines while helping to inform the evolution and extension of the visual identity.
• Identify where to invest time and energy best, know when to be involved versus hands-off, and prioritize our work.
• Staying current on industry trends and standard methodologies, particularly in the digital and social space; sharing ideas and recommendations for innovating new templates and design approaches.
• Leading and shaping our external agency partners and bolstering our creative freelance roster.

How you will collaborate with others:

• Partnering with the VP/CD/ACD/Designers/Strategists/Copywriters to develop compelling creative solutions across omni-platform touchpoints with a customer-first lens.
• Working closely with the leadership and operations team regarding talent management, recruitment, retention, and training. Recognizing, inspiring, and motivating the talent of those on the team.

What projects you will take ownership of: 

• Helping plan and run effective creative brainstorming workshops and creative presentations for our partners across marketing, brand, and corporate lines of business.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Ten (10) years of relative design experience
• Five (5) years managing creative teams
• Experience working in/with highly matrixed organizations, and marketing departments, understanding business goals, and finding creative solutions
• Experienced in applying style guides creatively while upholding brand identity
• Travel as needed (estimated 20-30%)
• Strong portfolio showing a range of design, experience, concepts, and global campaigns
• McLean, VA-based position (3 days in office on average)

It would be useful if you have:

• Experience creating global brand guidelines
• 360 global campaigns
• Editorial lifestyle and storytelling experience

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.