Employer Branding Manager

Description

About Bally’s Corporation

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role

As the Employer Branding Manager, you will form part of the internal communications and employer branding team, and you will lead the development and execution of Bally’s external employer branding strategy, positioning the company as an employer of choice across our global locations. This role is pivotal in managing Bally’s candidate-facing channels, including social media platforms and careers websites, ensuring they reflect our culture and promote our Employee Value Proposition (EVP). You will collaborate with key stakeholders across the business, including senior leadership, the People team, and creative teams.

Responsibilities

• Develop and implement a comprehensive external employer branding strategy to enhance Bally’s reputation as an employer of choice, highlighting our EVP and key differentiators.
• Own and manage the company’s Employer Branding platforms, including social media channels and careers websites, with an opportunity to oversee the launch and maintenance of a new global careers website.
• Oversee the creation and management of an engaging content calendar, including ads, blogs, social media posts, targeted campaigns, company news, highlighting the employee experience and life within the company.
• Partner with talent leaders to align the employer branding strategy with hiring priorities and talent needs across global locations, and to ensure our recruitment channels are up-to-date and leveraged to convey our company culture.
• Design and execute an awards and sponsorship/events strategy to secure external recognition for Bally’s as an employer of choice.
• Collaborate with creative teams and agencies to produce high-quality, visually engaging materials.
• Manage a global yearly budget, contracting, and onboarding for key employment events, sponsorships, industry awards, merchandising, advertising, and content creation.

Skills

• Creative thinking, a keen eye for design, and strong written and verbal communication skills.
• Collaborative and proactive approach to stakeholder management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 3+ years of experience in employer branding, marketing, or corporate communications, ideally in a global or multinational organization.
• Strong expertise in messaging strategy, storytelling, and crafting integrated campaigns across multiple platforms.
• Experience managing candidate-facing channels such as social media and careers websites.
• Proven track record of successfully implementing award strategies and securing external recognition.

What’s In It For You

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Employee Stock Purchase Plan
• Access Perks and Childcare discounts

Target Salary Range

• $62,000- $78,000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice