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Regional Director of Sales

HHM Hotels - DC Metro Region


Washington, DC

Regional Office
Managed By HHM Hotels
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Compensation: $170,000 to $180,000 per year, Full-Time

Opportunity: Regional Director of Sales

HHM Hotels is seeking an experienced and strategic Regional Director of Sales to lead and oversee a prominent cluster of hotels. Your expertise will drive excellence in guest service, operational performance, and financial results across the cluster. Your expertise will drive excellence in maximizing the total revenue and revenue penetration for a region of hotels to include the oversight of the sales teams through an active and involved role in working with the property or Area Directors of Sales.

Your Growth Path

Vice President of Sales and Marketing – Senior Vice President of Sales and Marketing

Your Focus

  • Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with an established brand or hotel standards and consistent with HHM core values. 
  • Work with the property level sales and revenue teams to review the short and long term revenue forecasts, review the weekly and monthly forecast critiques, identifying areas of opportunity and strategies to improve the revenue and profitability of the properties.
  • Lead, direct and motivate local sales teams that book business into assigned hotels.
  • Assist hotel in meeting or exceeding assigned revenue goals, primarily, but not limited to: Rooms, F&B, Meeting Room Rental, and RevPAR Index.
  • In conjunction with hotel staff, develops plans, special sales activities, and promotions and monitor return on investment of sales and marketing action plans and promotions.
  • Oversee on property sales production and performance measurement in close collaboration with property General Managers.
  • Direct marketing communications efforts with an emphasis on leisure packaging, supported by aggressive SEO, banner, and email blast campaigns to drive lower cost web bookings.
  • Develop short and long-term strategic marketing plans for all segments and sources of business.
  • Prepare and manage annual sales and marketing plans and budget expense management (both area and on-property).
  • Ensure the proper execution and implementation of all Hersha standards, tools, and systems.
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Practice safe work habits.
  • Perform other duties as requested by management.

Your Skills and Experience

  • Bachelor’s degree required; additional/advanced degree coursework in business administration, marketing, and communications a plus.
  • Previous experience overseeing sales for multiple properties with operations experience preferred.
  • Public relations and community marketing experience required.
  • Proficient in the use of Excel, Word, Delphi and access database tools.

HHM Benefits and Perks

  • Medical, Dental and Vision Health Insurance
  • Paid Time Off
  • 401k Company Match
  • Free Basic Life Insurance
  • Travel Discounts
  • Commuter Transit and Commuter Parking Benefits
  • Quarterly Bonuses and Incentives
  • Employee Assistance and Wellness Program
  • Educational/Professional Development
  • Technology Reimbursements

Work Environment and Context

  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate a keyboard.
  • Moderate travel between hotels and client locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

The compensation range for this role is $170,000.00-$180,000.00 and the determined salary will be commensurate with the candidate’s qualifications and experience within the hospitality industry.

Posted December 13, 2024

HHM Hotels - DC Metro Region

An Industry Leader in Hospitality

HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.

MANAGEMENT

For the past 30 years, HHM Hotels has focused on building out specific and differentiated capabilities and technology to serve our owners and drive industry-leading results in the areas of revenue generation, cost management, service delivery, and associate development and retention. In particular, we have focused on developing proprietary data, processes, and business systems to drive advantage and maintain our unwavering focus on results across every aspect of our managed hotels.

INVESTMENT

HHM Hotels has a highly active and productive investment team that seeks to leverage our operating capabilities and market knowledge to source, underwrite, and introduce deals to our stable of industry-leading investment partners. We have helped put together dozens of related deals and focus carefully on potential operational efficiencies, brand or market repositioning opportunities, and other ways that we can find value through our extensive market knowledge, operating capabilities, and in-house legal, asset management, and risk management teams.

BRAND POSITIONING

Our experience with branded and independent hotels allows us to quickly determine the brand positioning within a local market to ensure the highest operational profitability. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them, from Forbes Five-Star property openings and global product launches to corporate rebranding projects around the world.

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