Director of Marketing

Welcome to the Vibrant and Sunny Miami, FL

Imagine working in the heart of one of the world's most exciting cities, where every day brings a new opportunity, a new experience, a new story. Welcome to Kiki on the River, a premier dining and nightlife destination nestled on the beautiful waterways of Miami. We're seeking an innovative, energetic, and seasoned Director of Marketing to make waves in the hospitality industry. So, are you ready to bring your A-game to the Magic City?

Here's the Scoop

You'll be helming the marketing efforts of our brand, a beacon in Miami's bustling hospitality scene. Your mission? To craft marketing strategies that amplify our brand, boost our in-house and online merchandise sales, and create unforgettable experiences for our patrons. You'll work hand-in-hand with cross-functional teams, ensuring our marketing vision is in sync with our broader goals. Sounds thrilling, doesn’t it?

Your Impact and Responsibilities

Brand Strategy & Positioning

• Lead the charge in creating brand strategies that elevate our image even further, ensuring a consistent brand voice across all platforms.
• Design and implement marketing campaigns that connect with our patrons, creating experiences they simply can't forget.

Leadership & Vision

• Head our marketing team, fostering a collaborative and high-performance culture.
• Mentor and develop team members, aligning their efforts with our overall vision.
• Play a key role in directing our marketing vision and driving its execution across the organization.

Online Merchandise Sales Strategy

• Boost online merchandise sales, from strategy creation to execution, ensuring a smooth and satisfying customer journey.
• Work with our e-commerce teams to revamp the digital sales platform and expand our product offerings.
• Use customer data and sales analytics to refine marketing strategies and maximize online merchandising efforts.

Digital Marketing & Social Media

• Develop comprehensive digital marketing campaigns, from social media to email marketing, and SEO to PPC advertising.
• Leverage social media platforms to enhance brand awareness, keeping up-to-date with digital marketing trends in the hospitality and e-commerce sectors.

Partnerships & Collaboration

• Establish strategic partnerships with influencers, local businesses, event organizers, and media outlets to increase brand visibility.
• Work with operations, design, and event teams to create promotional materials and events that boost our brand presence.

Market Research & Trend Analysis

• Conduct market research to understand customer preferences, competitive landscape, and industry trends.
• Use insights to shape future campaigns, improve the customer experience, and refine our product offerings.

Event Marketing & Experiential Campaigns

• Collaborate with our Director of Sales & Events to market high-profile events and experiential campaigns, driving foot traffic and strengthening brand loyalty.
• Work with our nightlife and restaurant teams to ensure event marketing aligns with the overall brand strategy.

Your Credentials

• At least 7-10 years of marketing experience, preferably within the hospitality sector.
• Proven track record in driving online merchandise sales and e-commerce initiatives.
• Strong background in brand strategy development, leadership, and campaign management.
• Expertise in social media platforms, digital advertising, and content marketing.
• Proficiency with marketing tools like Google Analytics, Adobe Suite, and CRM systems.
• Ability to think strategically and creatively, balancing long-term brand goals with immediate revenue objectives.
• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.

Your Attributes

• Visionary leadership style, with the ability to inspire and manage teams effectively.
• Results-driven, with a strong focus on KPIs and business metrics.
• A passion for the hospitality industry, branding, and creative marketing.

Our Perks

• Competitive salary
• Health, dental, and vision insurance
• Paid time off
• An opportunity to shape the marketing strategy for a growing hospitality brand

This is your chance to make a real impact on a vibrant and growing hospitality brand while leading a talented marketing team to success. If you're a strategic thinker, a creative marketer, and a proven leader, we'd love to hear from you. Grab this opportunity to be part of Miami's buzzing hospitality scene. At Kiki on the River, every day is a sunny day in paradise!