Sr. Vice President, Marketing

Reporting to the Chief Gaming Officer, the Sr. Vice President, Marketing is responsible for promoting and strengthening the brands across the portfolio of the San Manuel Band of Mission Indians, to align with enterprise financial objectives, strategically integrate with operations and assist in improving the overall guest experience. This role carries out strategic and tactical initiatives as they relate to all elements of marketing, including profitable revenue generation, development and management of strategic plans, driving innovation, and improving guest service and satisfaction. The Sr. Vice President, Marketing provides oversight to all marketing functions, including Player Development, VIP Services, Promotions and Events, National Casino Marketing, Property Marketing, Strategic Marketing, Database Marketing, Executive Communications, Guests Services, Entertainment, Experiential Marketing, Advertising, Cross-Property Marketing, and Brand Marketing. The Sr. Vice President, Marketing works closely with other Tribal Government Operations departments to ensure enterprise alignment of all marketing and communications initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Oversees marketing strategic direction and operational execution including establishing strategic marketing plans and programs to ensure revenue generation and profit growth in coordination with other enterprise operational departments.

2. Develops close working relationships with other enterprise marketing departments and operational leaders to execute strategies that accomplish marketing objectives for respective organizations.

3. Oversees preparation of the marketing strategic plan and tactics to increase effectiveness to meet changing market and competitive conditions.  Brainstorms with internal leaders and external agencies to create innovative product and service messages that differentiate the property from competitors based on these strategies.

4. Monitors existing enterprise operations and liaises with enterprise senior leaders to share best practices for related operations for yield and optimization.

5. Innovates and constantly seeks opportunities to provide a best-in-class guest experience through technologies and process improvements.

6. Responsible for the development, monitoring and management of the annual enterprise marketing budgets and all related marketing expenses to ensure successful achievement of enterprise financial objectives.

7. Leads a team that develops promotions, special events and player development calendars that deliver an acceptable return on investment (ROI) established by the enterprise.  Acts as champion for all on-property service levels across all guest touchpoints.

8. Provides pre-opening and opening support to all new operations across all business enterprises.

9. Regularly leads teams, who conduct market research studies and guest focus groups to provide business insights to the organization and create strategies and tactics for execution.

10. Responsible for inspiring, managing and developing marketing team member professional development.

11. Regularly review and recommend changes/revisions, where necessary, to internal controls that relate to property marketing operations. Regularly evaluates all marketing policies and procedures for effectiveness and possible areas of improvement and efficiencies.

12. Performs other duties as assigned to support the efficient operation of the department and assumes other responsibilities, duties, tasks and assignments that contribute to the mitigation or response to any public health emergency.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree from an accredited 4 year college or university is required.

• Master’s degree is highly preferred.

• Minimum of fourteen (14) years of experience in consumer marketing is required.

• Minimum of twelve (12) years supervisory experience in the gaming/hospitality industry is required.

• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Demonstrated experience in large-scale multi-property gaming/casino operations.

• Must be culturally competent and effective in a multi-cultural environment.

• Include abilities (critical thinking, attention to detail, leadership, time management, creativity, adaptability, field specific, etc)

• Effective at presenting information and responding to questions and/or concerns from leadership, team members, customers, public groups, regulatory agencies, and/or the Tribal Council.

• Experience in leading teams of all levels including influencing others in a highly complex enterprise.

• Must be a creative innovator, strategic and thought thinker, planner, and executor and be able to successfully build or be intimately familiar with all enterprise matters.

REQUIRED LICENSES, CERTIFICATIONS AND REGISTRATIONS

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

  • ☒ Driving Responsibilities: Role requires regular commuting between locations. A valid driver's license and vehicle insurance with minimum liability limits is required. Role will not operate or drive Tribe-owned vehicles or patron vehicles.

San Manuel will make reasonable accommodations in compliance with applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!