Wedding Sales Specialist

Summary

The Wedding Sales Specialist is responsible for driving revenue through the planning and execution of social events and weddings at our hotel. This role requires a dynamic individual with exceptional sales skills, a passion for event planning, and the ability to build strong relationships with clients. The ideal candidate will work closely with various departments to ensure seamless execution of events while exceeding client expectations.

Essential Duties and Responsibilities include the following:

• Identifies, develops, and maintains property sales objectives, sales plans, and programs in accordance with the hotel's mission statement.
• Drafts contracts outlining all booking details and ensures that contracts, deposits, and rooming lists are received by their respective deadlines. Probes client needs regarding rooms, desired dates, food and beverage, and meeting spaces. Monitors tentative bookings to confirm that signed contracts and deposits are submitted on time, following up with groups if any deadlines are missed.
• Take personal accountability for monitoring sales performance against targets, regularly reporting to management on successes and areas for improvement. Commit to following the Sales and Marketing plans and strive to meet personal sales goals.
• Collaborate with the catering, events, and operations teams to ensure all aspects of the event are executed flawlessly, from food and beverage to setup and breakdown.
• Leverage social media to highlight past events, client testimonials, and hotel offerings, driving engagement and interest. Actively seek new business opportunities through networking, partnerships, and participation in wedding expos and local community events. Develop and implement strategies to boost social and wedding sales, focusing on outreach to potential clients and involvement in local bridal shows. Collaborate closely with catering, sales, and marketing teams to promote offerings and ensure cohesive branding and messaging while enhancing the hotel’s presence in the local market.
• Meet with prospective clients to understand their needs, provide venue tours, and develop customized event packages that align with their vision and budget.
• Welcomes and greets all group contacts during their stay/event at the property.
• Stay informed about current industry trends, competitor offerings, and market conditions to identify growth opportunities and areas for improvement. Maintain a strong presence in the local and hospitality communities to enhance visibility and engagement.
• Build and maintain relationships with preferred vendors to provide clients with reliable options for their events.
• Respond to all RFP’s,(referrals for proposals), (Hilton requirement is within 4 hours of receipt) and sales lead through ONQ system, Meeting Broker and Cvents.
• All phone and emails must be returned with-in 24 hours weekday and 48 hours weekend.
• Receives information from group contact and creates Banquet Event Order for each function by appropriate due date.
• Interacts with Guests and Team Members in a positive, welcoming style.
• Due to the seasonal demands of the hospitality industry, schedules may need to be adjusted to meet business needs. Flexibility is required, including availability for nights and weekends.
• Performs other duties as assigned.

Supervisory Responsibilities

No supervisory responsibilities

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Highschool diploma or GED equivalent and 2 years related experience and/or training; or equivalent combination of education and experience. Previous experience in hotel sales preferred. 

Certificates, Licenses, Registrations

• Hilton Brand Training required upon hire
• RAMP Certification preferred but will train
• CPR Certification preferred but will train

Safety Policies & Practice

The Team Member in this position is responsible for following Doubletree Resort & Willow Valley’s safety policies and procedures, promoting safety, and identifying areas for improvement.  The Team Member must be knowledgeable about and follow Doubletree Resort & Willow Valley’s Safety Manual.  The Team Member will be reviewed annually on workplace safety. Aware of safety hazards and acts pro actively to prevent injuries. Reports injuries and illness promptly and thoroughly. Attends training meetings, performs site safety inspections and conducts Team Member training when appropriate.

Computer Skills

General Computer skills with experience using Microsoft Word, and Excel. Experience in Delphi, Social Tables, and OnQ helpful but will train.

Complexity &  Judgment

Work requires performing routine and non-routine tasks.  Work is diversified and requires judgment in the application of established rules and procedures but within established guidelines.

Guest & Team Member Relations

This position requires the ability to resolve issues with Guests. Team Members and/or public The purpose of this contact is to address issues and concerns and establish business relationships. Resolving difficult situations is usually referred to a higher-level Team Member

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and handle several abstract and concrete variables.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  Ability to apply concepts of basic algebra and geometry.

Physical Demands

While performing the duties of this job, the Team Member is regularly required to sit and talk or hear. The Team Member frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The Team Member must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds, and rarely lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

The employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

Willow Valley, a local Lancaster County company, offers the following full time benefits:

Medical Insurance

Dental Insurance

Vision Insurance

Matching 401(k)

Employee Assistance Program

Paid Life Insurance

Paid Time Off

Hotel Discount Program

Fun Work Environment!

Willow Valley Associates is an Equal Opportunity Employer.