Marketing Manager

The Marketing Manager will report to the GM and Director of Sales & Marketing of the property. In partnership with marketing, public relations, and operations executives at the hotels and home office the Marketing Manager will play a critical role in the development of the hotel's overall brand/marketing plan and to achieve the revenue goals and drive awareness of each of the assigned hotels, restaurants, and bars.

This position will lead the efforts in the implementation of a comprehensive marketing strategy. The Marketing Manager will manage all brand marketing campaigns, initiatives, and programs, ensuring they are delivered on time, within budget, and setting clear KPIs to ensure success.

Who you will be working with

The (Super) Power of Marketing:

Rockstar’s need not apply. The Driftwood culture is a roll up your sleeves and get creative kind of place. The Area Marketing Manager must be willing and capable of developing the strategy + creative vision, but also able to effectively communicate and execute their ideas and vision, without hand holding or lots of administrative support.

Rage Against the (overdone) machine – We’re looking for someone with a personal philosophy that’s compatible with the Driftwood approach; forward thinking, innovative, on trend and with a sense of fun and excitement. We’re tired of the same old, same old and we believe our guests are too.

See the forest, not the trees. The Area Marketing Manager must have a holistic view of the brand and how Driftwood is seeking to make our guests feel in our hotels. Driftwood Hospitality is a solutions-oriented culture. We want people who identify issues and then do something about them.

Wallflowers will be trampled. We’re a rowdy and passionate bunch so we need someone who is not afraid to speak up. The Area Marketing Manager must be an effective communicator, provide clear direction, and have sufficient presence and confidence to represent and champion the brand.

What you will be doing

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:

•Social Media – manage all hotel and restaurant social media accounts

•Manage and monitor social media tool analytics, content calendars, and provide strategic guidance for hotels social presence while aligning them with web content and brand message.  

•Track engagement across various platforms and makes data-driven decisions and report monthly.  Provide status updates, progress and highlight current promotions

•Own all brand marketing initiatives for the assigned hotels, restaurants and bars including social media, and digital marketing to grow brand awareness and revenue goals.

•Photography – be present for “Instagrammable Moments”…..  be present at various hotel and restaurant activations and photograph or video events to be used on websites or social media accounts

•Utilize video trends to bring buzz to the hotels and restaurants.  Develop special promotions monthly. 

•Develop a strategic annual marketing plan and own end to end strategy execution.

•Work with digital marketing strategist in home office to ensure proactive planning and strategy development to achieve monthly and yearly website and digital media KPIs including SEO, SEM, Display, & Social.

•Maintain accurate and current tracking systems. Analyze, report, and develop recommendations for optimizing strategies.

•Proactively explore insights, trends, observations, influences that have an impact on local and national market and target customers.

•Oversee CRM strategy and monthly email marketing communication for the hotels.

•Set standards for guests’ database growth and build multimedia campaigns to build communication with local and national databases.

•Working with the home office and regional marketing team, ensure the standards for digital and printed creative pieces and match brand guidelines including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and any other promotional materials needed.

•Work in partnership with Revenue Management team to develop strategic marketing plan to support rooms KPIs and budgeted revenues.

•Develop various collateral and on-going communication to the sales database and customers.

•Identify local brand partnerships and work closely with the Home Office regional marketing team to ensure the correct and on brand activations and programming are set up to achieve the hotels revenue goals.

•Social media influencers – responsible for the seeking out and vetting of applicable influencers to come to property for exposure

•Keep abreast of all local happenings and events where the property can partner and promote. 

•Utilize influencers' social presence to create buzz, create content, and showcase the food and beverage options

The ideal candidate for this position

What qualities are we looking for?

Passion, knowledge, and appreciation of hospitality, culinary, food and dining

Strong sense of initiative, innovation, analysis, urgency.

Able to work independently, professionally and be a good team player.

Good interpersonal and communication skills.

Be part of an organization that matters in the footprint of the future.

Ability to understand the operational needs of the hotels, restaurants, and bars.

Demonstrated strategic, creative, and critical thinking skills. Can facilitate strategic and creative brainstorming and help translate and map out ideas to actionable projects and processes.

Willingness to travel as needed and work weekends as needed and have a flexible schedule

Experience in Adobe Creative Suite and Canva

Flexibility – hours WILL vary and evenings and weekends will be necessary

Background must-have:

Current, legal and unrestricted ability to work in the United States

Experience in Marketing & Communications or related field.

Minimum 3-5 years of experience in hotel and F&B marketing and digital advertising. (Prior work experience in the hospitality industries)