Marketing Data & Analytics Manager

Description

About Hilton

Hilton is one of the world's largest and fastest-growing hospitality companies, with more than 6,660 properties in 118 countries and territories. In the 100 years since our founding, we have defined the hospitality industry and established a portfolio of 22 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognised hotel brand in the world. 

Role overview

This role is part of the EMEA Marketing & Loyalty team at Hilton. We deliver exceptional marketing campaigns, inspiring travellers to visit Hilton’s premier hospitality brands across Europe, Middle East and Africa. Our aim is to drive overall awareness for the Hilton brand and maximize bookings and revenue for our hotels. We do this by being passionate about travel and sharing a common goal - to spread the light and warmth of hospitality across the globe. 

We’re recruiting a Marketing Data & Analytics Manager to advance our media data and tech capabilities, which are crucial to the success of our marketing campaigns. This person will work with our award-winning marketing and data agencies to build robust campaign measurement and targeting capabilities. You’ll also set clear objectives and roadmaps for our technology vendors, to ensure they effectively support the delivery of our paid media campaigns.   

As part of our team you’ll need to work across multiple projects in a fast paced environment, communicating with a range of internal teams including web analytics, finance, legal, procurement and cybersecurity. You’ll be supported by inspirational peers and colleagues to make a significant impact to Hilton’s success and deliver on our ambitious commercial targets.   

What will I be doing?

Reporting to the Senior Manager - Marketing Data & Capabilities, you will be responsible for performing the following tasks: 

• Work with our agencies to build media performance reports in Hilton’s enterprise data visualization tools, from data ingestion, transformation and visualization.
• Project manage the delivery of media reporting enhancements, working with the media team to identify requirements, prioritise, and brief development. 
• Champion the correct and consistent application of campaign taxonomy across our media campaigns, ensuring our reporting is accurate and at the required granularity.
• Create and distribute Hilton branded communications to key stakeholders that clearly articulate reporting project progress and benefits.
• Run projects, manage risks and conduct benefits realisation reviews to share on learnings, successes and extract key learnings.

Requirements

What are we looking for?

Your experience

• Has built automated reports using data from media platforms, ad-servers and/or website analytics tools.
• Experience of working in or supporting a paid media team with media technologies and reporting.
• A proven track record of gathering requirements from project stakeholders and translating them into clear project plans. 
• Experience working with marketing KPIs and reporting on campaign performance.
• Experience working directly with web analytics tools like Adobe Analytics or Google Analytics is preferred. 

Your skills

• Outstanding attention to detail with a history of spotting project risks and issues, escalating significant problems and fixing them.
• Competent in using data visualization tools and building reports that communicate performance in a simple and visually compelling way.
• Has a foundational understanding of a database query language such as SQL
• Strong communication skills, with the ability to clearly communicate how projects are delivering value for a business to a range of organizational stakeholders. 
• Capable of leading and motivating agency teams, keeping people focused on delivering project goals.  
• A foundational understanding of popular marketing measurement methodologies like Media Mix Modelling and Multi-Touch Attribution
• Can clearly articulate how data is collected, structured and visualized to deliver a report to end users.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!