Director of Catering Sales & Events

Description

The scenically beautiful Evergreen Lakeside Resort and Conference Center at Stone Mountain Georgia, is seeking an experienced full-service hotel Director of Sales and Marketing to lead the sales efforts for this dynamic and highly successful property. eccentric design. Join this industry changing and forward-thinking team as the Director of Catering Sales & Events to create high touch, unpretentious, personable, accommodating, effortless and discreet service, ultimate with the highest level of diligence in in making the Atlanta Evergreen Lakeside Resort come to life.

We are committed to providing you with:

• Excellent compensation package
• Operational incentive plan eligibility
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members

The Director of Catering is responsible for proactively selling/servicing social catering events including but not limited to, weddings, corporate events, Gala’s, and partnering with city wide events. One area of responsibility involves developing relationships with individuals who influence and drive local social profit and not for profit events. The DOC role will research, solicit and qualify business opportunities. In addition, the DOC will handle all social group related rooms contract needs on property, as well as be involved in any Sales related events planned for the hotel. The position executes proposals, contracts menu planning.

What will I be doing?

• Conducts targeted Catering Local/National account research to determine potential.
• Effectively networks within the local community to create relationships resulting in business opportunities.
• Responds in a timely manner to incoming business opportunities
• Ensures business evaluated and contracted within hotel parameters.
• Solicits and qualifies new accounts whose profile meets hotel needs
• Maintains and grows business of existing accounts.
• Understands competitor's strengths and weaknesses and effectively sells our benefits.
• Effectively manages and develops relationships with key internal and external stakeholders.
• Effectively utilizes sales resources and administrative/support staff.
• Hotel Communication - Coordinates with hotels for site inspections.
• Updates hotels on the status of their accounts and pending business and ensures follow-through on customer service needs.
• Develops correspondence, manages opportunity details and proactively develops customer solutions.
• Maintains accurate and up to date account data and reporting using account management system.
• Processes all business correspondence within acceptable time limits. Creates proposals/contracts and other related booking documentation as required. Manages and maintains account files.
• Effectively manages business opportunities and maximizes revenue.
• Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Achieve individual and team goals established
• Contribute to Quarterly Action Plans and Annual Marketing Plan.
• Perform other duties as assigned by the DOSM and/or GM
• Manage, coach and plan effectively to motivate all sales personnel to do the best they can to achieve the departmental as well as the hotel’s goals and commercial objectives.
• Seek new customers through strategic outbound sales efforts for group, extended stay group and business transient room revenue
• Implements designated revenue management strategies with each business opportunity presented.
• Guest Satisfaction * Responds to business opportunities in a timely basis and consistent with the designated hotel sales process.

• Thoroughly and accurately communicates customer needs and expectations to appropriate departments in a timely basis.
• Initiates customer feedback on hotel's services and relays information to appropriate departments.
• Liaisons between and operating departments to resolve any customer concerns.
• Ensures that regular on-going communication takes place throughout department to communicate Catering/Sales activities and ongoing business opportunities.
• Ensures associates are treated fairly and equitably; brings issues to the attention of Human Resources as necessary.
• Financial Management * Identifies opportunities to increase revenues, profits and create value by challenging existing processes, encouraging innovation and driving necessary change.
• Performs other duties as assigned to meet business needs.

QUALIFICATIONS:

• Requires a minimum of 3+ years' experience in the market with a proven Catering track record of meeting and exceeding goals.
• 3+ years in a Hotel setting.
• Proven track record in leading a team in prospecting and closing new business
• Knowledge of Delphi, Word, Excel
• Strong written and verbal communication skills
• Ability to travel if needed
• Basic computer skills: Excel, Word, Outlook
• Ability to work nights, weekends and holidays as needed
• All other duties as assigned

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)