Vice President, Marketing
Opportunity: Vice President of Marketing
HHM Hotels is a leading hotel management and investment company with a portfolio of over 240 hotels and resorts spanning North America. We take pride in operating over 50 independent luxury and lifestyle hotels as well as premium branded hotels in urban and resort markets for sophisticated investors, including private equity firms, publicly traded companies, and family office investors.
Echelon Luxury & Lifestyle focuses on exceptional brand experiences that drive results. HHM Hotels management operations offer several specializations for its owners, including a luxury and lifestyle group, Echelon. HHM Hotels’ deep industry knowledge of luxury and lifestyle properties offers a different perspective and a forward-thinking approach.
Based in our Philadelphia headquarters and reporting to the Chief Operating Officer (COO), the VP of Marketing will lead a team of talented specialist in the development and execution of strategic marketing plans to maximize revenues through direct sales, marketing, e-Commerce channels, public relations, and community partnerships. The VP of Marketing will serve as a key strategic partner to HHM Hotels’ commercial team alongside business leaders in Sales, Revenue Management, Distribution, and E-Commerce.
Your Focuses
- Serve as partners to HHM Hotels business leaders and diverse institutional ownership partners on brand positioning, repositioning, and launches.
- Drive overall digital marketing strategies of Echelon Luxury & Lifestyle including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
- Create distribution strategy and annual plans to maximize online revenue and profitability across independent and branded hotels.
- Maintain clear communication with regional operations leaders, vendors, clients, partners (e.g., restaurants and bars), and more.
- Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
- Support Sales and Revenue Management regarding promotional and tactical marketing, e-Tools, and electronic media.
- For all independent hotels, identify, develop, and evaluate marketing strategy, based on knowledge of hotel objectives and market characteristics. On branded hotels, guide the marketing plans aligned with the brand voice and guest journey.
- Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
- Establish and maintain effective working relationships with agencies and media representatives and use these relationships to develop new business opportunities.
- Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.
- Evaluate advertising and promotion partners and programs for compatibility with public relations efforts.
- Direct the hiring, training, or performance evaluations of marketing team in the office and regionally across North America.
- Facilitate national, regional and property specific partnerships and collaborations to enhance hotel and collection positioning.
- Perform other duties as requested by management.
Your Background
- Bachelor’s degree in marketing or similar field preferred.
- 5+ years senior level experience in marketing in the hospitality industry.
- Strong understanding of traditional and online marketing strategies and tools.
- Firm grasp of website management required.
Work Environment and Context
- While mostly be in the Philadelphia Corporate Office, work schedule varies and may include occasionally working on holidays, weekends.
- Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard, see speak and hear.
- Moderate travel between hotel and client’s locations required.
HHM Hotels Benefits and Perks
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Free Basic Life Insurance
- Travel Discounts
- Commuter Transit and Commuter Parking Benefits
- Employee Assistance and Wellness Program
- Educational/Professional Development
- Technology Reimbursements
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
HHM Hotels
An Industry Leader in Hospitality
HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.
MANAGEMENT
For the past 30 years, HHM Hotels has focused on building out specific and differentiated capabilities and technology to serve our owners and drive industry-leading results in the areas of revenue generation, cost management, service delivery, and associate development and retention. In particular, we have focused on developing proprietary data, processes, and business systems to drive advantage and maintain our unwavering focus on results across every aspect of our managed hotels.
INVESTMENT
HHM Hotels has a highly active and productive investment team that seeks to leverage our operating capabilities and market knowledge to source, underwrite, and introduce deals to our stable of industry-leading investment partners. We have helped put together dozens of related deals and focus carefully on potential operational efficiencies, brand or market repositioning opportunities, and other ways that we can find value through our extensive market knowledge, operating capabilities, and in-house legal, asset management, and risk management teams.
BRAND POSITIONING
Our experience with branded and independent hotels allows us to quickly determine the brand positioning within a local market to ensure the highest operational profitability. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them, from Forbes Five-Star property openings and global product launches to corporate rebranding projects around the world.
