Associate Director of Sales & Marketing

About The Opportunity

Practice Hospitality is seeking a great team member in the capacity of Associate Director of Sales & Marketing to join the team at the Hilton Dallas Park Cities, the most beloved hotel in Dallas’ affluent Park Cities neighborhood.

About The Hotel

Nestled in the heart of Dallas’ most desirable neighborhood, Hilton Dallas Park Cities is a hotel that treats new friends like neighbors and neighbors like family. Committed to creating remarkable hospitality experiences that foster connection, it is integrated into the fabric of the neighborhood with interesting and exceptional service. Just minutes from Love Field, Hilton Dallas Park Cities the ideal home base for business, leisure and small group travel. With 230 guest rooms, 10,000 sq. ft. of meeting space, an inviting rooftop pool, grab-and-go that serves up healthy breakfast options and the hotel’s bar open for drinks and small plates every evening, this is where good things happen, and all are welcome.

Job Role

Seeking an experienced and dynamic Associate Director of Sales & Marketing to join our team. The ideal candidate will play a critical role in driving revenue growth by developing and implementing strategic sales plans, cultivating key client relationships, and collaborating with internal departments to deliver exceptional service and exceed business goals

Responsibilities

Sales Leadership & Strategy

• Collaborate with the Director of Sales & Marketing to develop and execute strategic sales plans that align with hotel revenue goals.
• Identify new business opportunities by prospecting, cold calling, and networking with potential corporate, group, and transient clients.
• Drive revenue growth by focusing on group sales, corporate accounts, and catering sales segments.
• Oversee the preparation of sales forecasts, budgets, and reports, providing data-driven insights to optimize performance.
• Participate in revenue management meetings to collaborate on pricing strategies, occupancy forecasts, and market positioning.

Client Relationship Management

• Build and maintain strong client relationships through consistent engagement, site visits, and follow-ups.
• Represent the hotel at industry events, trade shows, and client meetings to promote the property and increase brand visibility.
• Negotiate and close contracts, ensuring alignment with hotel standards and revenue objectives.

Team Collaboration & Leadership

• Lead, mentor, and motivate the sales team to achieve and exceed revenue goals.
• Provide coaching and training to enhance the team's skills in negotiation, prospecting, and closing deals.

Work cross-functionally with catering, operations, and marketing teams to ensure seamless execution of client events and programs.

Requirements

• Bachelor’s degree in Business, Hospitality Management, or a related field preferred.
• 5+ years of sales experience in the hotel industry, with at least 2 years in a leadership role.
• Proven track record of achieving or exceeding sales targets and revenue goals.
• Strong knowledge of hotel sales systems (Delphi, CI/TY, or similar) and CRM platforms.
• Exceptional negotiation, communication, and presentation skills.
• Ability to analyze market trends and adjust strategies accordingly.
• Familiarity with the Dallas market and corporate travel landscape is a plus.

Core Competencies:

• Results-driven with a proactive sales approach.
• Strong organizational and multi-tasking abilities.
• Skilled in contract negotiation and closing techniques.
• Ability to build rapport and foster long-term client relationships.
• Excellent problem-solving skills with a focus on customer satisfaction.

Job Type: Full Time-Exempt

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount on hotel stays
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off available 90 days after start date
• Vision insurance
• Hospital indemnity insurance
• Eligible to participate in the Employee Referral Bonus Program.

About The Company

Practice Hospitality manages hotels differently. A growing company with opportunities for advancement, we infuse hotels with style, spirit, and soul. We inspire, innovate and advocate. We deliver results and do well by our owners because we respect the individuality that we all bring to the table, the connectedness of our world and the impact we have on our community.

We are looking for someone who thinks big because, at Practice Hospitality, we value creativity, emotional intelligence, problem solving and innovation. This is an opportunity to be an integral part of a team that supports one another, is empowered, and holds themselves accountable. If you bring your A game every day and pursue excellence with tenacity, we want to invest in your professional and personal growth. But, more than anything, we are looking for good humans who care; about our guests, each other and making every moment together enriching, fulfilling and fun.