Senior Marketing Manager

Description

Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

Hilton West Palm Beach is a modern, upscale hotel located in the heart of downtown West Palm Beach, directly connected to the Palm Beach Convention Center and steps from Rosemary Square. Featuring 400 contemporary guest rooms, resort-style amenities, and over 24,000 sq. ft. of event space, the hotel offers a vibrant setting for business, leisure, and social gatherings. Guests enjoy a lively pool deck, on-site dining, and easy access to the city’s top cultural, shopping, and entertainment attractions.

The Senior Marketing Manager is responsible for planning and executing all marketing strategies for Hilton West Palm Beach. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives. 

KEY RESPONSIBILITIES:

• Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
• On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
• Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. 
• Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including: website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
• Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations.
• Agency Management: Responsible for the agency vetting process, relationship /management, and ensuring agency alignment to the wider strategic plan and goals. 
• Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
• Partnerships: Management and execution of local partnerships for activation / sponsorship opportunities that align with the hotel's positioning.
• Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

SUPPORTIVE RESONSIBILITIES:

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.
• Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).

SKILLSET:

Ideal Soft Skills:

• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results

Core Hard Skills:

• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Media buying experience, both traditional and digital
• Copywriting
• Software/Program Skills/Knowledge:
• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Media Websites (Facebook, Instagram, e.t.c)
• CMS Platforms
• Digital Analytics

Experience:

• 5 years of combined marketing, advertising, and/or ecommerce marketing experience. 
•  Prior hotel/travel industry experience is preferred, but not required

The Benefits:

Hilton is proud to have an award-winning workplace culture, ranking #1 Best Workplace by Great Place to Work & Fortune. We support the well-being of all Team Members, enabling them to thrive personally and professionally in a diverse and inclusive environment. Eligible team members enjoy:

• DailyPay: Access to your pay when you need it.
• Medical Insurance: Comprehensive coverage for you and your family.
• Mental Health Resources.
• Best-in-Class Paid Time Off (PTO).
• Go Hilton Travel Discount Program.
• Supportive Parental Leave.
• Matching 401(k) Plan.
• Employee Stock Purchase Program (ESPP): Purchase Hilton shares at a 15% discount.
• Debt-Free Education: Access educational credentials, including college degrees and professional certificates.
• Career Growth and Development Opportunities.

Available benefits may vary depending on property-specific terms and conditions of employment.

Requirements

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!