Regional Director of Sales & Marketing

Description

The Regional Director of Sales and Marketing is responsible for driving sales and marketing strategies to achieve measurable results across their portfolio of assigned hotels in Canada. This role ensures revenue growth, market share expansion, and brand consistency through effective leadership, strategic planning and collaboration with property-level teams.

The ideal candidate is a visionary leader with a proven track record in leading multi-property hotel sales and marketing management, based in Canada.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are looking for our next great team member to join us on our Sales & Marketing team.

We are committed to providing you with:

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• Discounts with our Crescent managed properties in North America for you & your family members
• A workplace that you can be proud of, where you are valued, trusted and supported by the team

Here is what you will be doing each day:

• Demonstrate servant leadership approach in supporting assigned portfolio properties.
• Analyze historical, current, and future hotel/market trends to create and develop key selling strategies to ensure hotel is positioned correctly with partners.
• Hire, interview, train and orient all commercial associates to Crescent Principles, values and fundamental expectations.
• Recruit, direct, manage, train and counsel Commercial associates as needed.
• Measure and track performance holding Commercial associates accountable.
• Contribute to the marketing including but not limited to the digital strategies to achieve budgeted goals in all revenue areas.
• Increase revenues and share through optimal business mix strategies and efficient channel mix.
• Provide effective, comprehensive, and efficient communications on all levels.
• Assist with execution of playbook to ensure maximum revenue capture.
• Ensure branding is pulled through all aspects of the commercial process and advise on operational pull through.
• Responsible for soliciting, prospecting, negotiating and booking new and repeat business (Group, Business Travel and Catering) through efforts, which could include direct phone sales, direct sales calls, sales trips, tradeshows, referrals, networking, etc. to meet budgeted sales goals.
• Actively participate in sales presentations, property tours and customer meetings.
• In conjunction with VP of Sales & Marketing as well as Regional Team, General Manager and Director of Revenue Management, conduct Group sales business review analysis to determine viability of booking with respect to business levels, annual business plan objectives and overall Hotel performance.
• Develop and cultivate relationships with high-profile business accounts and selected premier travel agencies to maintain and increase market share.
• Conduct ongoing research of the travel industry to detect market trends and related information for continued development and identification of new markets.
• Demonstrate ability to understand client's requirements and specifications and translating that into sales solutions to provide a world-class experience for group business.
• Provide input into guest service standard and expectations within assigned department while group is in-house as required by level of commitment in contracts.
• Conduct routine site visits as deemed appropriate.
• Ensure all proposals and contracts are in keeping with Crescent policies and standards.
• Conduct routine meetings with Commercial property leader(s).
• Building strong leadership through a foundation of measurable expectations which allow everyone an opportunity to be successful.
• Utilizing the collective experiences and years in the business to build a best-in-class Commercial team.
• Lead by example in terms of all Crescent core Commercial principals.

Requirements:

• Must have at least five (5) or more years of hotel sales leadership experience with a proven track record of managing and supporting sales efforts for a portfolio of hotels.
• Lifestyle Hotel experience
• Must reside in Canada.

Qualifications:

• Ability to travel frequently within Canada.
• Proven record of leading teams, penetrating markets, while developing market segments.
• Strong organizational and analytical skills, along with demonstrated ability to multi-task and prioritize in a fast-paced work environment.
• Demonstrated ability to work with maximum efficiency, accuracy and attention to detail.
• Must have experience in all Microsoft Office and industry relevant Sales systems and tools (i.e., FDC, SFA Web, STR, A 360, Knowland Group, etc.)
• Demonstrated ability to work cohesively with a team.
• Ability to exercise sound logic and judgment in evaluating situations and utilizing appropriate resources.
• Must be self-directed, motivated and demonstrate exceptional customer service and interpersonal skills.
• Ability to communicate effectively in the English language, both verbally and in writing.

Education:

• Bachelor’s or associate degree, preferably specializing in Hospitality, Sales or equivalent experience is strongly preferred.