Marketing Coordinator II - Digital Marketing

Description

The lake life is calling. Where genuine Texas Hospitality meets luxury, Horseshoe Bay Resort is nestled on the shores of beautiful Lake LBJ in the Central Texas Hill Country. We’re on 17,000 acres with close proximity to Austin, multiple lakes, State Parks, and some of the best golf in the United States; it’s an outdoor lover’s dream. When you work in paradise, is it still called work?

Horseshoe Bay Resort is looking for a Marketing Coordinator to create and execute a results-driven social media strategy to inform, promote, and attract public interest to increase resort awareness and guest stays.

Benefits

• Medical, Dental, Vision Insurance
• Paid vacation, paid Holidays
• 401k plan with employer match
• Long and short-term Disability
• Major Illness Insurance
• Accident Insurance
• Limited access to some resort amenities (Golf, etc)
• Retail and dining discounts
• Discounts at all Crescent Hotels & Resorts properties

The lake life is calling. Where genuine Texas Hospitality meets luxury, Horseshoe Bay Resort is nestled on the shores of beautiful Lake LBJ in the Central Texas Hill Country. We’re on 17,000 acres with close proximity to Austin, multiple lakes, State Parks, and some of the best golf in the United States; it’s an outdoor lover’s dream. When you work in paradise, is it still called work?

No matter your career destination, we can help you get there!

With our commitment to Diversity, Equity, Inclusion, and Belonging, everyone can create their own success story at Horseshoe Bay Resort. Great benefits packages, subsidized housing, competitive pay, and scheduled reviews and raises, growth opportunity through our Manager in Training Program (MIT), and fun associate outings and events throughout the year are just a few of the MANY reasons to join our team. What are you waiting for?

Job Benefits

• Associate housing and shuttle service
• Weekly meal subsidies
• Golf and Amenity Privileges*
• Associate discounts

• • Retail and Dining at Horseshoe Bay Resort
  • Discounts at over 100 Crescent Hotels & Resorts properties throughout the country.

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans
• Critical Illness and Accident plans
• Associate Relief Fund

*Privileges based on occupancy and business levels

Definition:

• Create and execute a results-driven social media strategy to inform, promote, and attract public interest to increase resort awareness and guest stays.
  • Manage social media editorial calendar for multiple resort accounts across all social platforms ensuring alignment with the Master Marketing Calendar; maintain accuracy of social media calendar compared to posts.
  • Schedule posts and actively manage community engagement for Instagram, Facebook, Twitter, YouTube, and LinkedIn.
  • Write clear, compelling copy that reflects the brand’s voice and values, and aligns with the resort’s objectives and target audience. Maintain unified brand voice across different accounts and social media channels.
  • Capture and curate engaging content (resort activities, special events, etc.) for timely distribution through social media channels.
    • Digital asset creation to include photography, video filming and editing
  • Review analytics and create reports on key social media metrics.
  • Assist in the development and management of social media influencer marketing strategy.
• Manage the online presence on the resort on platforms including Google, Trip Advisor, Yelp, and others
  • Maintain up to date descriptions, photography, hours of operations, and promotions.
  • Interact with users and respond to social media messages, inquiries, and comments.
• Assist with the creation of digital assets and content for email campaigns as assigned.
• Manage the day-to-day operations of the resort website and mobile app, including content creation, and maintenance, ensuring the website functions properly, is easy to navigate, and provides a positive experience for its user base.
• Track competitive properties by identifying and evaluating guest activities, amenities, promotional offers/pricing, advertising, and social media trends.

Because of the fluctuating demands of the Resort’s operation, it may be necessary that each employee perform a multitude of different functions; therefore, as an essential part of your job, you will be expected to help others when the occasion arises, just as other employees are expected to help you. Accordingly, you may be expected to perform other tasks as needed or directed.

Employment Standards:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and or Experience:

• Bachelor’s degree in marketing, journalism, communications, or related field; or equivalent experience.
• 1-2 years marketing and content creation experience, preferably in the hotel/resort/guest service industry or related field.
• Experience in Facebook, Instagram, Twitter, YouTube, LinkedIn, etc., with knowledge of current social media trends.
• Excellent language, spelling, writing, editing and proofreading skills.
• Strong knowledge of Microsoft Word, Excel, PowerPoint, WordPress, HTML, and Email marketing platforms.
• Excellent attention to detail, a keen eye for aesthetics; capable of producing a highly polished final marketing product.
• Ability to work well in a collaborative, team environment with the ability to self-direct and be proactive in completing goal-oriented assignments in established timeframes.
• Ability to multitask and prioritize workflow.
• Adhere to all written mandatory standards of operations, policies and procedures, manuals, memos, oral instructions, etc., all of which go to make up the essential functions of the job.
• Perform in a manner that demonstrates the philosophies of Forbes 4-Star luxury service and "Authentic Texas Hospitality."

Language Skills

• Excellent interpersonal and oral and written communication skills.
• Ability to read and interpret documents.
• Ability to write and edit copy that adheres to brand standards in style and tone for collateral, advertorial, and digital media.
• Discretion and confidentiality is extremely important.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure using whole numbers, common fractions, and decimals.

Reasoning Ability

• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Should be very accurate and organized.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee is successfully required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)