Dual Director of Sales and Marketing

Dual Director of Sales and Marketing

Reports To: General Managers of Springhill Suites Anaheim Placentia/Fullerton and Quality Inn Placentia Anaheim Fullerton, Corporate Regional Sales Manager

Requirements:

    •    Minimum of a high school diploma. Higher level of education preferred.

    •    3 years of sales experience in the hospitality industry, preferably in a multi-property role.

    •    Ability to drive to client locations and must possess a valid driver’s license.

    •    Proven ability to manage multiple priorities across two properties effectively.

General Responsibilities:

    •    Conduct and continuously update local market research for Springhill Suites Anaheim Placentia/Fullerton and Quality Inn Placentia Anaheim Fullerton.

    •    Drive incremental room nights and revenue for both properties.

    •    Develop and execute annual Sales and Marketing Plans for both properties.

    •    Achieve and exceed revenue and RevPAR targets for each property.

    •    Identify new business opportunities and grow revenues from existing clients across both locations.

    •    Conduct and enhance public and community relations for each property.

    •    Initiate and oversee all actions necessary to achieve revenue goals for both properties.

Primary Functions:

Revenue:

    •    Sales and Marketing: Prepare and implement individual Sales and Marketing Plans for both properties. Conduct sales calls to key accounts and potential clients for each location, capitalizing on all revenue opportunities.

    •    Financial: Pursue aggressive revenue goals, utilize yield management and revenue optimization tools, and prepare/manage annual budgets for both properties.

Community Involvement:

    •    Maintain strong community relationships for both properties by engaging with organizations like Chambers of Commerce, Convention and Visitors Bureaus, local schools, governments, and civic organizations.

Quality:

    •    Collaborate with front office and housekeeping teams to ensure both properties meet and exceed Fine Hospitality and brand standards for guest satisfaction.

Leadership:

    •    Motivate, coach, and train team members at both properties. Set goals, provide feedback, and foster a positive work environment.

    •    Demonstrate integrity and accountability while adhering to Fine Hospitality’s Standard Operating Procedures for both properties.

Specific Responsibilities:

    •    Send daily end-of-day activity and accomplishment emails to the General Managers of both properties and copy Fine Hospitality’s Corporate Director of Operations.

    •    Achieve revenue and RevPAR targets for both properties across all business segments.

    •    Establish and communicate monthly sales forecasts for each property, keeping General Managers and Corporate informed of progress.

    •    Develop and execute advertising programs aligned with GM and Corporate guidelines and approved budgets for both properties.

    •    Cross-sell opportunities among Fine Hospitality Group properties.

    •    Maintain high visibility in the surrounding communities for both properties.

    •    Implement efficient sales office procedures, ensuring accurate and updated account files with systematic follow-up.

    •    Respond promptly to leads/RFPs from IHG Sales and other business sources.

    •    Ensure follow-up on all sales leads for both properties.

    •    Maintain trace dates for contact follow-up and group bookings at both locations.

    •    Complete weekly Sales Department Productivity Reports for both properties.

    •    Assist General Managers in developing Sales and Marketing Plans, budgets, and submissions for both properties.

    •    Review weekly STAR Reports with General Managers and take appropriate actions.

    •    Maintain historical trend analyses for each property.

    •    Provide prompt servicing of business accounts for both locations.

    •    Analyze competition locally and regionally for both properties.

    •    Attend community activities and meetings relevant to each property’s market.

    •    Develop strategic relationships with third-party providers for both properties.

    •    Ensure maximum online exposure through web and third-party distribution channels for both properties.

    •    Attend tradeshows and events to promote both properties.

    •    Proficient in the usage of Property Management Systems and sales-related software for both locations.

    •    Other duties as assigned by General Managers or Corporate Management.

Optimum Attributes:

    •    Exceptional communication and organizational skills to manage dual-property responsibilities.

    •    Professional appearance and demeanor.

    •    High level of accountability and ownership.

    •    Flexibility to work on weekends and holidays when necessary.

Performance Standards:

Performance will be evaluated based on budgeted REVPAR, MSI Index, Guest Satisfaction Index (GSI), and Associate Satisfaction Index (ASI) for both Springhill Suites Anaheim Placentia/Fullerton and Quality Inn Placentia Anaheim Fullerton.