eCommerce & Digital Marketing Manager
Opportunity: eCommerce and Digital Marketing Manager
The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for our growing collection of hotels. This is a remote position.
Position Requirements
- Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
- Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
- Provide local market insights and recommendations.
- Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
- Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
- Direct local marketing initiatives such as Google My Business, Yahoo, and Bing listings.
- Lead project life cycle through requirements gathering, design, development, testing, and launch.
- Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
- Provide eCommerce and digital marketing communication, education, and training to geographically diverse portfolio of hotels.
- Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
- Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.
Experience
- 2-3 years of Internet marketing or eCommerce experience in hospitality industry or related field.
- Bachelor’s Degree in Hospitality or Hospitality marketing a plus.
- Strong project management skills required.
- Strong understanding of traditional and online marketing.
- Content Management and web analytics experience.
- Knowledge of website production with a firm grasp of website fundamentals.
- Ability to independently manage multiple tasks and projects.
- Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.
- Fully up to date on current eCommerce sales tools and techniques.
- Website development experience a plus.
- Willingness to travel.
HHM Benefits and Perks
- Competitive wages for full time and part time opportunities
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Free Basic Life Insurance
- Travel Discounts
- Commuter Transit and Commuter Parking Benefits
- Employee Assistance and Wellness Program
- Educational/Professional Development
- Referral Bonus Program
Work Environment and Context
- Work schedule varies and may include working on holidays, and weekends.
- Requires standing for extended periods, walking, pushing, lifting up to 25, bending and reaching.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
HHM Hotels
An Industry Leader in Hospitality
HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.
MANAGEMENT
For the past 30 years, HHM Hotels has focused on building out specific and differentiated capabilities and technology to serve our owners and drive industry-leading results in the areas of revenue generation, cost management, service delivery, and associate development and retention. In particular, we have focused on developing proprietary data, processes, and business systems to drive advantage and maintain our unwavering focus on results across every aspect of our managed hotels.
INVESTMENT
HHM Hotels has a highly active and productive investment team that seeks to leverage our operating capabilities and market knowledge to source, underwrite, and introduce deals to our stable of industry-leading investment partners. We have helped put together dozens of related deals and focus carefully on potential operational efficiencies, brand or market repositioning opportunities, and other ways that we can find value through our extensive market knowledge, operating capabilities, and in-house legal, asset management, and risk management teams.
BRAND POSITIONING
Our experience with branded and independent hotels allows us to quickly determine the brand positioning within a local market to ensure the highest operational profitability. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them, from Forbes Five-Star property openings and global product launches to corporate rebranding projects around the world.
