Senior Analyst, Programmatic Display & Video

Description

***This role is based at our corporate offices in McLean, VA or Dallas, TX***

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Analyst, Programmatic Media you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Media team reporting to the Programmatic Senior Manager, you will leverage audience insights and historical data to recommend media platforms and key performance indicators (KPIs), develop campaign tactical plans, and report on performance.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Build, implement, and measure complex media campaigns that deliver on traffic and conversion objectives for our Performance program and Marketing initiatives.
• Act as primary lead for Display Performance campaigns across multiple agency and platform partners to deliver efficient key metrics and recommend innovative ideas to improve performance and scale
• Analyze multiple data sources to understand program performance, identify trends and effectively report results to stakeholders
• Evaluate campaigns to improve performance over historical benchmarks and identify new opportunities for tests and innovation
• Accountable for campaign trafficking with media partners and internal teams on pixels, UTM, floodlight tagging and reporting for assigned campaigns to ensure accurate reporting and viewability (Google, Adobe)
• Assist in establishing streamlined ways of working that increase efficiency and outcomes
• Accurately manage monthly Display media budget forecasts & actuals and manage cross charges to other departments

How you will collaborate with others:

• You will partner with our Media Activation Team, Agencies, and internal Marketing team members to educate them on media best practices, gain approval for campaign recommendations, and provide learnings to inform creative asset delivery.
• Coordinate and communicate with stakeholders and teams on channel strategy and campaign activation to increase program effectiveness
• Partner with agencies and other Media channels to ensure integrated planning and shared cross-program learnings

What projects you will take ownership of: 

• Oversee channel creative and coordinate with Creative strategy partners to manage campaign creative. Share paid learnings to ensure best-in-class creative that supports media objectives and ideal customer experiences

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Three (3) years in Programmatic Display digital performance marketing with an agency or large brand.
• Experience managing complex paid digital campaigns with large budgets and multiple audiences & creative assets
• In platform experience setting up and executing paid campaigns across multiple digital platforms (DV360, Yahoo, YouTube, TradeDesk)
• Expertise to make decisions using reporting visualization dashboards (ex. Adobe), in-platform, and Excel (can maintain complex spreadsheets)
• Experience with ad operations and technology including 1st party audience tools, media platform pixels, UTMs, ad serving, bidding platform and viewability
• Hybrid schedule in Addison, TX (3 days/week in office)

It would be useful if you have:

• Experience using project management tools (ex. AirTable, Jira, etc.) to story tell with data and visuals
• Experience with Dynamic Creative and feed-based creative solutions
• Vertical knowledge & experience: Travel, Finance, Retail, Auto or experience in a performance-led and matrixed organization
• Experience managing and executing (hands-on) large-scale Display campaigns and tracking within ad platform

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.