Marketing Analyst

Closing Date October 9, 2024 At 400 Pm

Salary: Depending On Experience (DOE)

This position is responsible for conceptualizing and compiling pertinent data, making conclusions, estimating projected results and writing reports on competitive and marketing issues an preparing competitive analyses of local casinos identifying demographics of customer service and recommending the most effective marketing strategies and tactics to increase customer patronage. This position analyzes complex marketing actions and prepares recommendations, promotion/special event performance and profitability analyses, and recommends future promotions, specials events and entertainment based on results by performing the following duties, as well as demonstrating the GILA WAY.

Essential Duties And Responsibilities

• Promotes and provides excellent guest service experiences to both internal and external guests.
• Develops, creates and applies statistical methods such as data mining, statistical modeling, exploratory data analysis, pattern recognition, and decision analysis to make recommendations regarding marketing and business challenges.
• Independently identifies and applies statistical methods to customer database, identifying significant marketing trends and identifying profitable or otherwise desirable customer profile groups in an effort to increase casino patronage.
• Tracks specific events and/or promotions, offers coupons, and patron play in an effort to analyze and make recommendations regarding successful methods to increase patronage.
• Works to increase customer satisfaction by utilizing customer feedback and activity to make appropriate adjustments to enterprise promotions and events.
• Prepares and distributes monthly reports and develops and presents detailed information regarding activity results at regular multi-property and corporate marketing meeting.
• Maintains and updates customer database and website as appropriate.
• Maintains a dependable work attendance record with extremely infrequent absences and/or lateness.
• Performs other special projects and duties as assigned. 

Skills/ Requirements

• High School Diploma or equivalent required. Bachelor's degree in Statistics, Operations Research, Econometrics or related field preferred.
• Experience gathering and analyzing market data required.
• Gaming experience in a marketing administrative or customer facing role preferred.
• Public relations, written and verbal communication, skills are required.
• Ability to perform the GILA WAY which is as follows; Greet our guest, Interact positively with our guest, Listen actively to our guest, Appreciate our guest. 
• Must have intermediate computer skills with Microsoft Office Suite software.
• Must pass a pre-employment drug/alcohol test and agree to maintain a Drug-Free Workplace as a condition of employment.
• Must pass a full background check to be certified/licensed prior to employment.
• Must be able to work in a smoking environment. 
• Must possess excellent guest service skills, strong telephone etiquette, a self-staffer with the ability to follow-up and complete tasks in a timely manner with minimum supervision.
• Ability to establish and maintain effective working relationships as well as to gain the cooperation of guests, employees, and fellow team members.
• Strong interpersonal and communication skills, both written and oral.
• This position must have, or an ability to acquire within one year, an in-depth knowledge and thorough understanding of Enterprise Policies and Procedures, governmental regulations, and technical rules relevant to their responsibilities.