A new look, a new identity, and a new beginning set by the backdrop on the beat of arts and culture in the Lower East side of Manhattan. It is here, we proudly unveil the new, Redford Hotel at 136 Ludlow Street. The place of the historic no-wave art movement, the recordings of Lou Reed and the Velvet Underground, and the beloved album cover of Paul’s Boutique by the Beastie Boys. Our home on the famed Ludlow Street, is where it all happened.