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Director of Brand

Delaware North

250 Delaware Avenue
Buffalo, NY 14202

Gaming Company
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Compensation: $132,100 to $178,400 per year, Tiempo Completo

The opportunity

Delaware North is seeking a Director of Branding for our Alternative Lodging Portfolio to join our team in our global headquarters in Buffalo, New York. This Global Brand Director is responsible for the strategic vision, positioning, and performance of the Delaware North Alternative Lodging Brand Portfolio. The Director of Branding role oversees all aspects of brand management, including marketing, operations, product design, guest experience, and brand growth strategies. The role ensures brand consistency across all markets while driving innovation, guest satisfaction, and commercial success.

Pay

Minimum – Anticipated Maximum Base Salary: $132,100 – $178,400 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/>https://careers.delawarenorth.com/benefits/

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What we offer

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer: 

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match 
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

  • Develop and execute a long-term global brand strategy aligned with corporate objectives
  • Define brand positioning, voice, and identity to ensure consistent messaging and execution across all markets
  • Oversee brand architecture and ensure strategic differentiation within the alternative lodging portfolio
  • Lead integrated marketing strategies, including digital, social, and traditional media, to drive awareness and demand
  • Develop and oversee global brand marketing campaigns that drive awareness, reinforce brand positioning, drive engagement, and support commercial goals
  • Ensure alignment between brand marketing and commercial objectives, including revenue and market share growth
  • Partner with operations teams to define and enhance the brand’s signature guest experience
  • Establish brand standards and ensure consistency across all properties
  • Leverage guest insights and feedback to improve service delivery and brand experience; Monitor brand performance through key metrics such as guest satisfaction, RevPAR, and market share (RevPAR Index)
  • Drive product innovation, including hotel design, room concepts, F and B, and amenities
  • Collaborate with design and development teams to create scalable yet locally relevant experiences
  • Ensure brand sustainability initiatives align with guest expectations and corporate ESG goals
  • Partner with development teams to expand the brand footprint through new properties and conversions
  • Identify market trends and competitive insights to inform brand evolution

More about you

  • Bachelor’s degree required 
  • Minimum of 5 years of experience at the executive level, able to effectively communicate and influence senior leadership 
  • Minimum of 10 years of experience creating and executing the brand and marketing strategy for multiple resorts, lodging, and/or tour/experience companies.
  • Data-driven marketing-focused experience required
  • Ability to work across a matrixed organization with multiple key stakeholders in a collaborative manner
  • Proven ability to manage and develop a team
Publicado 9 De Abril De 2025

Delaware North

For over 100 years, Delaware North has been a global leader in the hospitality industry. We’re one of the world’s largest and most admired privately held companies. Founded and owned by the Jacobs family since 1915, Delaware North has operations in the sports, travel, restaurants, parks, resorts, gaming, and specialty retail industries.

At Delaware North, we take pride in offering a welcoming workplace where team members learn, grow, and succeed. Our impact extends beyond pay, benefits and other job perks to encompass the overall culture of the company. By offering an enriching employee experience, we support our team members and allow them to create exceptional guest experiences that are at the heart of the work they do every day both individually and as part of a team.

With Delaware North, you’ll experience moments like no other. From the first serve at an Australian Open final to iconic sporting events concerts at Wembley Stadium, and from celebrity sightings at restaurants at LAX to stargazing in Yosemite National Park, there is Delaware North. We work behind the scenes, making each guest experience the very best it can be. Delaware North team members serve guests in the United States, the United Kingdom, Australia, and New Zealand.

Join Delaware North at some of our most famous sporting venues like Globe Life Field, TD Garden, Truist Park, and many more. We have a variety of roles available, whether you’re interested in customer service, food and beverage, or operations. With the echoes of the cheers of passionate fans, it’s where legends are born and rivalries ignite. Whether you’re helping guests find what they’re looking for or supporting a team member, the energy is electric. 

From the peaks of the mountains in Yellowstone National Park to the valleys in the Grand Canyon, Delaware North provides its team members with the support they need to be the best version of themselves and give the best service to our guests. We offer competitive benefits and perks, including employee discounts. We believe in empowering everyone to make the team better. 

Patina 250’s seasonal menus with fresh, locally sourced ingredients provide creative, flavor-infused twists. Whether sipping a specialty drink at the bar, sharing dishes with friends, or enjoying a complete dining experience, the welcoming setting encourages you to be your best self. Patina 250 believes everyone plays a role in making our culinary journey memorable. 

From the castles of Disneyland to the modern wonders of Epcot, Delaware North produces unforgettable memories. Delaware North supports its team members to be both dreamers and doers, offering career growth and development opportunities. Whether you’re helping a guest explore the cosmos at Space 220 Restaurant or creating unforgettable experiences in Pixar’s art, Delaware North wants you to help us make each day a magical adventure.

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