eCommerce & Digital Marketing Manager

Opportunity:   eCommerce and Digital Marketing Manager

The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for our growing collection of hotels.

Position Requirements

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Provide local market insights and recommendations.
• Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
• Direct local marketing initiatives such as Google My Business, Yahoo, and Bing listings.
• Lead project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
• Provide eCommerce and digital marketing communication, education, and training to geographically diverse portfolio of hotels.
• Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Experience

• 2-3 years of Internet marketing or eCommerce experience in hospitality industry or related field.
• Bachelor’s Degree in Hospitality or Hospitality marketing a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing.
• Content Management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.
• Fully up to date on current eCommerce sales tools and techniques.
• Website development experience a plus.
• Willingness to travel.

HHM Benefits and Perks

• Competitive wages for full time and part time opportunities
• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Free Basic Life Insurance
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Referral Bonus Program

Work Environment and Context

• Work schedule varies and may include working on holidays, and weekends.
• Requires standing for extended periods, walking, pushing, lifting up to 25, bending and reaching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It