Photo of The Whiteface Lodge Resort, Lake Placid, NY

Director of Sales and Marketing

The Whiteface Lodge Resort

7 Whiteface Inn Lane
Lake Placid, NY 12946

96 Room Resort
Gestionado Por HHM Hotels
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Compensation: $110,000 per year, Tiempo Completo

Opportunity:  Director of Sales & Marketing

Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships. 

Potential Career Path

Area Director of Sales – Regional Director of Sales – Corporate Director of Sales – VP of Sales

Essential Job Functions

  • Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships.
  • Work in partnership with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies.
  • Use internal and external resources and data to develop strategic plans to incorporate all business segments.
  • Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
  • Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
  • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
  • Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
  • Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
  • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
  • Articulate and leverage the benefits of the hotel to close sales opportunities.
  • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
  • Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development. Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
  • Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values. Travel locally to conduct outside calls, promote the hotel and review competition.
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.
  • Perform other duties as requested by management.

Position Requirements

  • Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
  • Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
  • Public relations and community marketing experience required.
  • Proficient in use of Excel, Word, Delphi and access database tools.

HHM Benefits and Perks

  • Medical, Dental and Vision Health Insurance
  • Paid Time Off
  • 401k Company Match
  • Free Basic Life Insurance
  • Travel Discounts
  • Commuter Transit and Commuter Parking Benefits
  • Quarterly Bonuses and Incentives
  • Employee Assistance and Wellness Program
  • Educational/Professional Development
  • Technology Reimbursements

Work Environment and Context

  • Work schedule varies and may include occasionally working on holidays, weekends.
  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
  • Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Publicado 1 De Noviembre De 2024

The Whiteface Lodge Resort

Whiteface Lodge

A Luxury Lake Placid Lodge & Resort

Evoking the Gilded Age splendor of the historic Adirondack Great Camps in its rustic timber design, Whiteface Lodge is tucked into the picturesque woodlands of the Adirondacks’ High Peaks region in Upstate New York. The village of Lake Placid, home to two Winter Olympic Games and a wealth of year-round attractions, lies within walking distance. And surrounding it all, six million spectacular mountain acres of Adirondack Park—the largest protected area in the

U.S. mainland. The breathtaking variety of geography provides plenty of outdoor activities. However, on-site amenities are plentiful as well, making the lodge one of the most alluring Lake Placid resorts.

Your Lodging Adventure Awaits

Our luxurious lodging sets us apart from other Adirondack resorts. Rustic design translates to warm woods, antlers, and other forest-inspired decor in the full kitchens, common areas, and bedrooms of each suite. Due to the modern amenities and gorgeous views of Adirondack Park from the private cedar and mahogany balconies, stays at Whiteface Lodge are incomparable to other Adirondack mountain resorts. Between one-bedroom suites and a Presidential Suite that sleeps six to 12 guests, Whiteface Lodge can accommodate groups of many sizes. New Yorkers choose our Adirondack mountain resort for business, pleasure, and even weddings, thanks to our many on-site venues.

Bountiful Indoor And Outdoor Amenities

In addition to spacious, lavish suites, Whiteface Lodge has several on-site amenities that elevated its status. Our Lake Placid spa has been listed in the Top 100 spas in North America by Conde Nast Traveler, complete with services like massages, facials, and body and nail treatments. Coupled with yoga and exercise classes in our fitness center, guests will never feel more on top of their health and self-care routines. Guests can stay active recreationally by paying visits to the tennis courts, pools, winter ice skating rink, and Lake Placid in the summer for kayaking, canoeing, paddleboarding, and more. Or, a few hours inside the game room, movie theater, or bowling alley make for an entertaining afternoon. Children’s programs at this Lake Placid lodge are extensive too, offering arts and crafts, scavenger hunts, obstacle courses, science experiments, and more.

Besides boasting the best spa in Lake Placid, Whiteface Lodge is also proud to present the KANU Dining Room, one of the best restaurants in Lake Placid. Culinary experiences here will blow guests away, whether it’s the three-course meals, the wine list, or the dessert menu.

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