Marketing Supervisor of Mobile App Loyalty

The Marketing Supervisor of Mobile App Loyalty reports to the Mobile & E-Commerce Manager. This position is responsible for overseeing the creation and execution of digital marketing strategies and initiatives to increase App Marketplace engagements and overall loyalty for the Yaamava’ Resort & Casino’s Mobile App. 

This includes the creation of integrated marketing campaigns, identification of opportunities by analyzing users and engagements, measuring promotional ROI, and development of App Marketplace product features and user experience enhancement plans.

This role will also be responsible for supervising, leading, and supporting a team of Specialists and Analysts throughout their day-to-day work. The ideal candidate is data and user journey-focused, thrives in a fast-paced environment, and will play a key role in developing and optimizing processes for efficiency across the department.

Essential Duties & Responsibilities

1. Responsible for the creation, development and oversees the execution of integrated digital marketing strategies and Marketplace initiatives to increase Mobile App engagements and loyalty.

2. Responsible for supervising team of Specialists and Analysts to ensure Mobile App Loyalty initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue.

3. Leads, reviews, and approves all Mobile App Loyalty Marketing strategies and campaigns.

4. Works closely with Mobile & E-Commerce Manager to develop long-term Mobile App Loyalty and Marketplace strategies to ensure current initiatives align with departments goals and vision.   

5. Collaborates with internal and external development departments to enhance Mobile App Marketplace features and functionality to increase product values and positive guest experience

6. Performs other duties as assigned to support the efficient operation of the department.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.   Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.  Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.

Education/Experience/Qualifications

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.

• Master's degree preferred.

• Minimum of five (5) years experience in communication and marketing channels including digital monetization strategies, marketing and promotion development, financial management and data analysis, e-mail, mobile marketing, digital advertising or social/mobile gaming is required.

• Minimum one (1) year in a supervisor or manager role preferred.

• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

• Experience in evaluating and implementing complex reinvestment models is a must

• Familiarity with content management systems.

• Digital marketing acumen and technical expertise.

• Knowledge of digital metrics and analytics programs.

• Strong experience managing complex variable data or campaigns required.

Certificates/Licenses/Registrations

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

Yaamava’ Resort & Casino at San Manuel will make reasonable accommodations in compliance with applicable law.

Yaamava’ Resort & Casino is located in the picturesque city of Highland, CA, with sweeping views of the San Bernardino Mountains. 

We are committed to our team members and offer a competitive Total Rewards package featuring financial, healthcare, wellness and career development rewards. 

What we have to offer our guests, makes this position fun and exciting!

• Yaamava' was named the Best Casino Outside of Las Vegas in USA Today's 2024 10 Best Readers' Choice Awards.
• Our Casino features over 7,200 slots and 150 table games.
• Nine restaurants and over 10 bars & cocktail lounges.
• Our 17-floor resort hotel offers 432 luxurious rooms & suites, an indulgent spa and a pool oasis.  
• The Yaamava’ Theater features exciting entertainment in a luxury setting.
• Yaamava’ Resort and Casino at San Manuel is the first hotel in the Inland Empire to earn AAA’s Four Diamond rating and Forbes’ prestigious Four Star rating.