Director of Sales

Job Description

The Director of Sales is responsible for the daily sales efforts as well as for the overall positioning of the hotel, brand communication and the development of customers for the property including, rooms, dining outlets, and events. In addition, they are responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Must have a dynamic leadership style, possess excellent communication and decision-making skills and an astute business acumen.

Job Responsibilities

      Prepares Sales Reports and Annual Sales & Marketing Plan

      Creates effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel

      Ability to access, understand and accurately input information using a moderately complex computer system

      Assist General Manager in preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgets

      Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management

      Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations

      Ability to stand and move throughout the hotel property and continuously perform essential job functions

      Develop awareness and reputation of the hotel and the brand in the local community

      Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel

      Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required

      Perform other duties as assigned

Job Qualifications

      Previous Director of Sales experience preferred

      Previous Hotel Sales experience required

      Knowledge of travel industry, current market trends and economic factors

      Extensive skill in development and delivery of sales presentations

      Proven track record in prospecting for new business and savvy at closing the deal

      Must be able to make quick decisions and work in a hectic and diverse work environment

      Strong ability to prioritize, organize, and manage competing priorities

      Possess well-developed leadership and problem-solving skills

      Must be able to build and maintain business relationships

      Excellent/Above-average reading, writing, and oral proficiency in the English language required.