Director of Sales and Marketing

Job Description

The Director of Sales and Marketing (DOSM) will seek out and engage with clients both leisure and group and sell with confidence. This position will develop and implement sales and marketing strategies for the hotel, including securing new accounts and maintaining existing accounts, to maximize the profitability of the hotel and maintain guest satisfaction. This position must work on property. DOSM will sell hotel guest rooms, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits. DOSM will establish client base of organizations, associations, and corporate businesses through direct outside and inside sales efforts.

• Conduct prospecting sales calls at agreed quota
  * Make in-person appointments including hotel site tours
  * Book new business through proactive solicitation
  * Be familiar with competition in the market/competitive set
  * Maintain accurate account files and records of all guest contacts
  * Maintain effective guest trace and file system
  * Prepare weekly sales call reports on all sales activity and submit to General Manager
  * Coordinate and execute sales blitzes for hotel as necessary
  * Assist with producing, executing and updating the annual Sales, Marketing, and Revenue
  * Assist in training guest service representatives and property management team on selling skills and other sales-related training
  * Participate and/or attend hospitality and community organizations/events to include the local chamber and other community/networking events
  * Assist with ensuring all sales collateral is current, accurate and portrays a professional image for the hotel
  * Work closely with PR firm
  * Coordinate all media related to marketing (newspaper, magazines, billboards, radio, web, social-media)
  * Respond to additional needs at the direction of the General Manager