Director of Marketing
The Watermark Hotel
1825 Capital One Drive South
Mc Lean,
VA
22102
300 Room Hotel
Managed By
B.F. Saul Company Hospitality Group
Full-Time
B. F. Saul Company Hospitality Group is a subsidiary of the largest private real estate company in the Washington, D.C. area, and has been in operation for over 130 years. The Hospitality Group operates a portfolio of more than 20 business class hotels with top brands from Intercontinental Hotel Groups, Marriott International, Hilton, and Best Western Hotels: along with The Watermark Hotel, The Hay-Adams Hotel, and Perch Putt. These properties are operated by a team of more than 1,000 enthusiastic hospitality professionals!
Are you looking for a great place to work? As our new Director of Marketing for The Watermark Hotel, you will be responsible for the development and performance of all sales and marketing activities and the team itself. You will develop and implement a business plan and sales and marketing strategy for the market that ensures attainment of sales goals and profitability to exceed revenue matrixes, gain market share, and grow new account business. Uses leadership skills to drive revenue, maximize profit and ensure quality.
Effective management of assigned staff to ensure achievement of overall financial results, guest satisfaction and positive team member relations. The Director of Marketing focuses on client and hotel objectives in support of Our Quality Pledge and Standards of Service for the B. F. Saul Company Hospitality Group’s The Watermark Hotel, Wren Tysons & Perch Putt. The Director of Marketing manages the property's reactive and proactive sales & marketing efforts while maintaining accountability for achieving revenue opportunities, and growing market share under the guidance and supervision of the RDOSM and SVP of Sales, Marketing, and Revenue Management.
The Director of Marketing reports to the RDOSM and SVP of Sales, Marketing, and Revenue Management and will engage with Sales and Operations professionals throughout the portfolio.
B. F. Saul Company Hospitality Group invites you to take your career to the next level! As a leading Owner and Management Company in the Hospitality Industry, our commitment to our team is in our “One Team!” values. Our integrated approach in obtaining top talent ensures key players who are committed to their professional and personal development represent our hotels, have a sound understanding of the industry, and possess significant attributes to enhance our culture. Joining our team says you are committed to guest satisfaction and promise to uphold the highest level of integrity.
The Director of Marketing is responsible for, but not limited to the following duties and activities:
- Develop a marketing strategy to analyze historical, current and future hotel/market trends and create a selling strategy to balance hotel objectives and maximize revenue potential, deploying the sales team as appropriate to maximize revenue performance
- Target high revenue sales calls to ensure a successful direct sales program, in accordance with goals established to penetrate new markets
- Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin
- Maximize current hotel key accounts by identifying and saturating those that offer revenue growth
- Produce monthly reports and sales forecasts to evaluate current/potential markets and sales trends, coordinate activities to increase revenue and market share then monitor performance to ensure actual sales meet or exceed established revenue plan
- Develops customer profiles and maintains an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues
- Schedule conventions and/or business group activities at the hotel and coordinate with other hotel and departments to facilitate services agreed upon by the Sales office and prospective clients
- Maintain well-documented, accurate, organized and up-to-date file management system to serve client and employer in the most expedient, organized, and knowledgeable manner
- Develop strong customer relationships through frequent communication and the use of professional, courteous and ethical interpersonal interaction
- Knowledge of principles and methods for showing, promoting, and selling products and services to include marketing strategy, sales techniques, and tactics to capitalize on profit margins
- Provide an environment where development of the team for the team to be successful in achieving goals is present
- Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner
- Focus on revenue-producing activity and selling time by a strategic plan that maximizes direct sales efforts
- Achieve activity goals as established by management and complete all reports and assignments in an accurate and timely fashion
- Develop awareness and reputation of the hotel and the brand in the local community
- Exhibit a positive and involved team attitude to all hotel departments and maintain open communications with all co-workers and managers for the best overall performance of the hotel and champion a service and hospitable culture that promote a healthy and productive format of serving others with excellence
Required Skills and Experience:
- Skills and Abilities:
- Excellent oral and written communication skills.
- Demonstrates independent problem-solving skills and identify process improvements needed.
- Strong knowledge of Microsoft Office and Excel.
- Strong work ethic and professional focus; High level of integrity and discretion.
- Ability to work extended hours based on business needs, with physically demanding responsibilities such as walking, standing, carrying, and lifting throughout the extended shift. Ability to push, pull, and lift up to 20 pounds on occasional basis.
- Experience:
- At least (3)+ years of sales experience required, with a minimum of 1 year managing direct reports preferred.
- A proven track record of success in a hotel or a related service industry
- Education:
- 2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, or related major, preferred.
Benefits
- Well-Being Benefits:
- Health Insurance
- Dental & Vision Insurance
- Short & Long Term Disability
- Vacation
- Long Term Planning:
- 401(k) Retirement Program
- Paid Life Insurance
- Tuition Reimbursement
- Team Member Programs:
- Our Big 3 Mission Statement Leaders of the Month/Year
- Annual Performance Appraisals and Wage Increase Opportunities
- Annual Team Member Banquets
- Annual Team Member Engagement Survey
- Discounted Room Rates for Team Members, Family and Friends
- Complimentary Room Stays
- Weekly Payroll
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
Posted November 27, 2024
The Watermark Hotel
THE WATERMARK HOTEL Sophisticated Comfort. Convenient Location.
The Watermark Hotel is a new all-suite hotel located in Capital One Center, featuring 300 luxury residential suites with lavish, upscale furnishings, abundant space to unwind, and a hospitality team dedicated to setting a new definition of luxury. The Watermark indulges guests with a thoughtfully curated stay that delights and surprises even the most discerning traveler. Thoughtfully designed to enhance your visit to Tysons, Virginia, the hotel offers convenient access to the Capital One offices, Capital One Hall, the McLean station along the metro's Silver Line, and more. Culinary experiences include locally-sourced breakfast at The Aviary, or craft cocktails paired with chef-driven dishes at one of the area's hottest new restaurants, Wren. The hotel is connected directly to The Perch, an urban rooftop green space perfect for enjoying art, relaxation, or time with friends or colleagues.
