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Director of Sales

Posted November 9, 2020

The Beeman Hotel
Dallas, TX

About This Job

Measures of Performance


  • Driving Sales
  • Develops and implements effective sales strategies to maximize revenue generation
  • Creates and manages Annual Strategic Plan
  • Achieves or exceeds individual and team sales goals
  • Individual sales goal to include: Business Travel Sales, Consortia Sales and Luxury Leisure Sales markets
  • Manages lead sources to ensure quantity and quality of leads
  • Seeks new customers, through strategic outbound sales effort, in order to secure group, catering and transient room revenue
  • Conducts in-person or virtual sales calls to key accounts, key travel agencies, or major prospects
  • Monitors sales activities/performance to ensure team and individual revenue goals meet or exceed established plan and accurately reports variances/projections to management
  • Meet Individual activity goal target
  • Weighs the value of each piece of business against hotel’s financial objectives
  • Uses Revenue Management resources to help make informed decisions and maximize revenue
  • Analyzes trends and patterns in relation to pricing and adjusts strategy as appropriate
  • Actively participates and owns daily Revmax process and sales strategy meeting
  • Analyzes and studies the competition to help maintain competitiveness
  • Develops and maintains positive relationships with peers, competitors and brand partners
  • Adjusts strategy based on competitive market and market segment knowledge
  • Ensures that property has maximized use of all company and local CVB programs
  • Manages corporate RFP process and consortia program participation
  • Building and Inspiring a Great Team
  • Recruits the best possible sales team and reduces turnover through coaching, counseling and training
  • Selects, hires, trains, supervises, coaches and counsels sales team members
  • Trains and empowers sales team members to exercise good judgment to make profitable business decisions
  • Creates expectations, leads people, manages processes and holds people accountable for the agreed upon activities and timelines
  • Maintains effective communication, giving direction, support, timely feedback and recognition of performance
  • Communicates with team to keep them informed of hotel, regional and corporate procedures
  • Provides support and coaching for team members to drive high levels of performance, job satisfaction and personal growth
  • Develops Managers through coaching, counseling and on property, as well as corporate, sponsored training programs
  • Conducts monthly (at minimum) RAP sessions with Account and Catering Managers; reviews progress towards goals and coaches toward successful achievement of goals and career growth
  • Celebrate individual and team success wildly
  • Use of Tools & Processes
  • Participates in budgeting, forecasting and managing expenses to achieve company expectations
  • Establishes team and individual sales goals
  • Forecasts group, catering and transient revenue segments
  • Ensures adherence to Evolution Hospitality Signature Sales Standards
  • Participates actively in the Executive Committee decision making process for the hotel
  • Ensures timely reporting of all incentive sales results and programs
  • Approves and negotiates sales contracts according to procedures
  • Ensures that sales team is effectively using the Sales Tools available (Sales system, TravelClick Tools to include Agency 360, Prospecting tools, etc.)
  • Building a Systemic Service Culture
  • Promotes hotel through personal involvement in community and business networking organizations
  • Develops and maintains relationships with key clients, wholesalers and travel agents in order to maximize revenue

Supervisory Responsibilities

This position directly supervises entire sales, catering sales and event management team(s). This position carries out supervisory responsibilities in accordance with Evolution Hospitality’s policies and applicable laws. Responsibilities include interviewing, hiring and training associates; planning, assigning, and directing work; evaluating performance; rewarding and disciplining associates; addressing complaints and resolving problems.

Interstate Hotels & Resorts is an equal opportunity employer that is committed to diversity and inclusion in all aspects of employment. Interstate Hotels & Resorts does not discriminate on the basis of age, race, gender, disability, veteran status, sexual orientation, gender identity or any other basis protected under federal, state or local laws.

Click here and here to navigate to the “EEO is the Law” poster and supplement.

If you need accommodation for any part of the employment process because of a medical condition or disability, please call (703) 387-3888 or email with the nature of your accommodation request and include the Hotel location and title of the job opening. Please allow one (1) business day for a reply.


About this Employer

The Beeman Hotel

6070 North Central Expressway
Dallas, TX 75206

(214) 750-6060

295 Room Hotel

Our Hotel

Discover The Beeman Hotel in Dallas Park Cities, where quirky is common and living is an art. Whether you are traveling for business or pleasure, The Beeman will ignite your curious side with stylish interiors, artistic details, pet-friendly suites, and its uniquely Dallas attitude. 

Dine-in and drink up at our on-property bar and lounge, featuring scratch-made libations, fresh local fare, and a rotating calendar of live music.

Dine-in and drink up at our on-property bar and lounge, featuring scratch-made libations, fresh local fare, and a rotating calendar of live music.