Digital Marketing Manager

Description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. 

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. 

What will I be doing?

As the Digital Marketing Manager, you will be responsible for performing the following tasks to the highest standards:

Collaborate with Marketing, Sales, and Revenue Directors to implement promotional digital content for rooms and food & beverage outlets. Oversee and manage microsite and brand sites, ensuring traffic and engagement through best practices, content updates, and innovative design. Keep all website content, including images and copy, up to date across brand and third-party platforms. Liaise with the corporate office for website enhancements and functionality upgrades. Develop campaigns to grow social media presence, email subscribers, and drive bookings. Manage publishing on Instagram, Facebook, and LinkedIn for the hotel and affiliate brands. Engage in community management and coordinate with influencers for promotional campaigns. Design and produce visual assets within brand guidelines, including promotional collateral, printed materials, digital banners, and presentations. Organize and manage photo and video shoots on the property. Lead graphic design initiatives for various promotional campaigns. Coordinate with display ad agencies for campaign implementation and monthly reporting. Manage and optimize the hotel’s presence on online travel agency (OTA) platforms. Implement and monitor Meta and Google ads, as well as email marketing campaigns. Carry out any other reasonable duties and responsibilities as assigned.    The Management reserves the right to make changes to this job description at its sole discretion and without advance notice. 

Requirements

What are we looking for? 

A Marcom Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow: 

Hospitality: We are passionate about delivering exceptional Guest experiences. 

Integrity: We do the right thing all the time. 

Leadership: We are leaders in our industry and in our Communities. 

Teamwork: We are team players in everything we do. 

Ownership: We are owners of our actions and decisions. 

Now: We operate with a sense of urgency and discipline. 

At least 5 years working experience in the Marketing and Public Relations department of international brand hotels. 

Possess creative writing skills. 

Strong knowledge of advertising media planning and printing production. 

Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems. 

Organized, detail-oriented and good administrative skill. 

Good communication with local news media. 

Fluent in spoken and written Chinese and English to meet business needs. 

Able to be resourceful, creative and maintain flexibility. 

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!