Social Media Coordinator

Lights, Camera, Action! Join the Dynamic World of Social Media at Bridge Hotel Group!

Who We Are: We are the Bridge Hotel Group, a vibrant hotel management company that prides itself on bringing life and character to the properties within our swiftly growing portfolio. We are situated in the heart of New York City, just three blocks from Penn Station and Port Authority, offering an accessible and exciting work location.

Ready for a career sprinkled with the spirit of the Big Apple? Come join us as a valued member of our team. Our ideal candidate is somebody who thrives in a fast-paced environment, has a knack for spotting the latest social media trends, and is hungry for professional growth.

The Role You'll Play:

As our Social Media Specialist, you will be the driving force in boosting the online presence of our diverse range of hotel brands. Your creativity, analytical skills, and passion for storytelling will help you create engaging and effective content that resonates with our audience.

Your Key Responsibilities:

• Manage and curate content for multiple hotel social accounts throughout our portfolio, ensuring brand alignment and consistency.
• Engage daily with our online community, responding to comments and messages promptly.
• Collaborate with our Senior Social Media Manager in planning and executing strategic social media campaigns.
• Create and manage paid social campaigns tailored to meet specific goals and KPIs.
• Implement enticing social initiatives such as competitions and other engagement strategies.
• Participate in expanding our Influencer Marketing program.
• Coordinate monthly with hotel teams to align both paid and organic social content strategies.
• Travel to our hotel properties to capture and curate content for our platforms.
• Analyze social media performance and use these insights to optimize future content and campaigns.

What You'll Bring to the Table:

• 2-4 years of experience in a similar social media marketing or related role.
• A portfolio demonstrating your social media prowess and marketing projects.
• Proficiency in major social media platforms, particularly Instagram, Facebook, and TikTok.
• Strong working knowledge of Meta Business Suite & Ads Manager.
• Familiarity with social media analytics tools and social management platforms.
• An ability to multitask, managing multiple accounts and creating content for various brands simultaneously.
• A creative mindset paired with a passion for storytelling and visual content.
• Excellent teamwork and collaboration skills.

Preferred Skills and Experience:

• Experience in the hospitality industry.
• Experience managing multiple accounts.
• Knowledge in Communications, Marketing, Digital Media, or a related field.
• Graphic design experience, especially with Photoshop.

Perks and Benefits:

• Opportunity to work in a hybrid role, with three days a week in our Manhattan-based office.
• Comfortable traveling to and from our NYC-based office.
• Travel opportunities inside and outside NYC to visit properties on-site.
• Educational opportunities through industry webinars and conferences.
• An opportunity to work in a fast-paced environment with a dedicated and growing team.

Ready to jump into the hustle and bustle of the city that never sleeps? Bridge Hotel Group offers an anticipated compensation range of $65,000 - $70,000 annually for this role, depending on your experience.*

Embrace the opportunity to make your mark on the social media landscape in the heart of NYC. Apply now and let's create a social media storm together!